--- title: "Facebook Fading? Users Slowly Disengaging From Service" id: "15791" type: "post" slug: "facebook-fading-users-slowly-disengaging-from-service" published_at: "2013-02-06T22:15:04+00:00" modified_at: "2026-03-15T19:37:46+00:00" url: "https://associationsnow.com/2013/02/06/facebook-fading-users-slowly-disengaging-from-service/" markdown_url: "https://associationsnow.com/2013/02/06/facebook-fading-users-slowly-disengaging-from-service.md" excerpt: "A Pew Research Center study shows little potential for growth and declining user engagement for Facebook—at least in the U.S." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Facebook" - "Marketing" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Facebook Fading? Users Slowly Disengaging From Service It seems there are lots of recovered Facebook addicts among us. According to a new [Pew Research Center study (opens in a new tab)](http://www.pewinternet.org/Reports/2013/Coming-and-going-on-facebook.aspx) , two-thirds of U.S. adults are Facebook users, which makes it the country’s dominant social network. However, it seems Facebook’s popularity is slowly dwindling among its users, and it’s having a harder time attracting new ones. Here’s a breakdown of the numbers: **Taking a break:** 61 percent of Facebook users said that in the past they’ve decided to take a break from the social network. Most interviewees felt they didn’t have enough time for it. Others said they found the content that was being shared irrelevant, they were tired of the drama related to the site, or they even got bored with it. But that doesn’t mean Facebook users have written off Facebook altogether: 92 percent of users keep their Facebook profile fairly up to date. **Small growth potential:** New users in the United States may be hard for Facebook to find: Only 8 percent of adults who are not on the network already say they are interested in becoming Facebook users. **Personal value:** Only 12 percent of users said Facebook has become more important to them that it was a year ago, while 28 percent said it’s become less important. What does this say about social networking? According to the study, the percentage of adults who use social networking sites has grown by 22 percent since 2009. Overall, social networking sites are being used a lot more frequently than in the past four years. “On a typical day, nearly half of all adult internet users access a social networking site,” Pew states. With Facebook slowly losing relevance among users, does it make sense to grow your social media presence using the network? Let us know your thoughts. (west.m/Flickr) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Facebook](https://associationsnow.com/tag/facebook/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. Attend MMC+T 2025!April 2, 2025](https://associationsnow.com/2025/04/02/the-future-is-yours-to-create-attend-mmct-2025/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F02%2F06%2Ffacebook-fading-users-slowly-disengaging-from-service%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !