--- title: "Social Media Roundup: Mix Up Your Membership" id: "15878" type: "post" slug: "social-media-roundup-mix-up-your-membership" published_at: "2013-02-12T22:23:27+00:00" modified_at: "2013-02-12T22:23:27+00:00" url: "https://associationsnow.com/2013/02/12/social-media-roundup-mix-up-your-membership/" markdown_url: "https://associationsnow.com/2013/02/12/social-media-roundup-mix-up-your-membership.md" excerpt: "Feel like your membership is a little sluggish right now? Try whipping something new together. It might just work." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "civic engagement" - "Membership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Mix Up Your Membership A couple eggs, a little flour, some milk, sugar, and a mixing bowl, and eventually, you’re on your way to baking something really tasty. But it’s the extra ingredients you add—the inspired flourishes, the new touches, the unique flavors—that spark excitement. Now apply that logic to your membership. That and more in today’s Social Media Roundup: ### Get a New Mix Going > Membership getting a little sluggish? [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [http://t.co/dy39pCdq (opens in a new tab)](http://t.co/dy39pCdq) > > — MemberClicks (@MemberClicks) [February 12, 2013 (opens in a new tab)](https://twitter.com/MemberClicks/status/301440297957728257?ref_src=twsrc%5Etfw) **Need some ideas** to get your members moving again? MemberClicks’ Sarah Hill has a few ideas, but the key one is to jump out of your normal approach. “Instead of the same charity events that have been tried and true,” [she writes (opens in a new tab)](http://blog.memberclicks.com/bid/267774/Give-your-membership-a-shot-in-the-arm#) , “try another agency in the area that needs some help. A break from the routine will give your members something to pay attention to and share.” She also notes that sometimes the best way to figure out what might appeal to members is to…y’know, ask a member. Whoa, crazy idea! *(ht [@MemberClicks (opens in a new tab)](https://twitter.com/MemberClicks/status/301440297957728257) )* ### Sales Via Hashtags? > RT [@hankwasiak (opens in a new tab)](https://twitter.com/hankwasiak?ref_src=twsrc%5Etfw) > : RT @EvelyneKim92: Twitter shopping? [http://t.co/qYwTImtB (opens in a new tab)](http://t.co/qYwTImtB) > [#hwusc (opens in a new tab)](https://twitter.com/hashtag/hwusc?src=hash&ref_src=twsrc%5Etfw) > Opportunity 4 [#associations (opens in a new tab)](https://twitter.com/hashtag/associations?src=hash&ref_src=twsrc%5Etfw) > 2?! > > — Steve Drake (@SteveDrake) [February 12, 2013 (opens in a new tab)](https://twitter.com/SteveDrake/status/301428045871456256?ref_src=twsrc%5Etfw) **Well, here’s an interesting one:** Apparently, American Express has figured out a way to sell Groupon-style deals on Tumblr using hashtags. I know, your mind just exploded, right? Anyway, [AdWeek has the details (opens in a new tab)](http://www.adweek.com/news/technology/american-express-looks-ignite-real-twitter-shopping-147203) about the program, which allows you to type in a hashtag on Twitter and, if you’re signed up for the program, pay for the deal. “Twitter Offers launched last year, and the response has been pretty fantastic,” said the company’s Leslie Berland. “We want to bring in the new technology that we have to life in a most dramatic way, which we think Twitter is ripe for.” Think that your members are looking to buy deals this way? *(ht [@SteveDrake (opens in a new tab)](https://twitter.com/SteveDrake/status/301428045871456256) )* What’s hit your social media radar today? Tell us about it! Hit us up in the comments. (iStockphoto/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#civic engagement](https://associationsnow.com/tag/civic-engagement/) [#Membership](https://associationsnow.com/tag/membership/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/) - [VideoNCRA: Safeguarding Cancer Surveillance: An Advocacy Response to FY26 Budget ThreatsSeptember 24, 2026](https://associationsnow.com/2026/09/24/ncra-safeguarding-cancer-surveillance-an-advocacy-response-to-fy26-budget-threats/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F02%2F12%2Fsocial-media-roundup-mix-up-your-membership%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !