--- title: "Gamification: The Principles Of Play" id: "15954" type: "post" slug: "gamification-the-principles-of-play" published_at: "2013-02-19T22:52:22+00:00" modified_at: "2026-03-15T19:41:32+00:00" url: "https://associationsnow.com/2013/02/19/gamification-the-principles-of-play/" markdown_url: "https://associationsnow.com/2013/02/19/gamification-the-principles-of-play.md" excerpt: "When it comes to gamification, the experience should be truly rewarding. Also: some beautiful web designs to inspire your next event website." taxonomy_category: - "Learning" taxonomy_post_tag: - "AssociationsNow" - "E-learning" - "gamification" - "Meetings" - "Motivation" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Gamification: The Principles Of Play When I was a kid, my teachers used to make us play games in the classroom to learn just about everything that required memorization. Sure, rewards were a great incentive, and I was definitely being tricked into learning, but their process was effective because it was fun. We weren’t staring at a chalkboard. We were engaging in a gamified learning process with a set motivational goal. The basic principles of gamification, and more, in today’s Social Media Roundup: ### Ground For Gaming > I knew gaming came in handy in “real life”: [http://t.co/Y274Chum (opens in a new tab)](http://t.co/Y274Chum) > via [@copyblogger (opens in a new tab)](https://twitter.com/copyblogger?ref_src=twsrc%5Etfw) > > — Bree Brouwer (@BreeBrouwer) [February 19, 2013 (opens in a new tab)](https://twitter.com/BreeBrouwer/status/303919223594418176?ref_src=twsrc%5Etfw) **When it comes to spicing things up,** gamification almost always delivers in terms of engagement. As [we’ve written before](http://associationsnow.com/2012/11/game-over-new-study-says-gamification-not-built-to-last/) , gamification has been called a fad. But as Danny Iny, a marketer at Firepole Marketing, [points out in Copyblogger (opens in a new tab)](http://www.copyblogger.com/game-theory-marketing/) , the experience can be fulfilling in more ways than one when games are well planned. According to Iny, the principles of gamification include motivation, discovery, feedback, and rewards. Without these in your recipe, it’s hard to measure the value of the game. Have you tried to add some play into your events? *(ht [@BreeBrouwer (opens in a new tab)](https://twitter.com/BreeBrouwer) )* ### Beautifully Planned Design > 12 [#Conference (opens in a new tab)](https://twitter.com/hashtag/Conference?src=hash&ref_src=twsrc%5Etfw) > and [#Event (opens in a new tab)](https://twitter.com/hashtag/Event?src=hash&ref_src=twsrc%5Etfw) > Websites for [#Design (opens in a new tab)](https://twitter.com/hashtag/Design?src=hash&ref_src=twsrc%5Etfw) > Inspiration [http://t.co/pcpVt1pE (opens in a new tab)](http://t.co/pcpVt1pE) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Klover Events (@KloverEvents) [February 19, 2013 (opens in a new tab)](https://twitter.com/KloverEvents/status/303882287320285185?ref_src=twsrc%5Etfw) **A beautiful site should have a purpose.** The trick lies in setting a goal and forging a path toward it. As Keith Johnston of the PlannerWire blog says, you need to know what the result should be as soon as you set out on a web project. “You need to get a good idea of what styles you like and what you don’t. You need to know what functionality is important and which is worthless. You need to imagine what you want the finished product to be in order to start,” he writes. Check out 12 inspirational web designs in [his blog post (opens in a new tab)](http://plannerwire.net/event-web-design/12-conference-and-event-websites-for-design-inspiration) . *(ht [@KloverEvents (opens in a new tab)](https://twitter.com/KloverEvents) )* What have you been sharing today? Let us know in the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#E-learning](https://associationsnow.com/tag/e-learning/) [#gamification](https://associationsnow.com/tag/gamification/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Motivation](https://associationsnow.com/tag/motivation/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoMagic Johnson: 2025 ASAE Annual Meeting Opening KeynoteJune 18, 2025](https://associationsnow.com/2025/06/18/magic-johnson-2025-asae-annual-meeting-opening-keynote/) - [VideoAmerican College of Emergency Physicians: ACEP Geriatric Emergency Department Accreditation ProgramSeptember 24, 2026](https://associationsnow.com/2026/09/24/american-college-of-emergency-physicians-acep-geriatric-emergency-department-accreditation-program/) - [PodcastAssociations NOW Presents Practical AI-How Associations Are Putting It To WorkJanuary 29, 2026](https://associationsnow.com/2026/01/29/associations-now-presents-practical-ai-how-associations-are-putting-it-to-work/) - [PodcastWhy Associations Must Rethink Learning and Community TogetherMarch 26, 2026](https://associationsnow.com/2026/03/26/why-associations-must-rethink-learning-and-community-together/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F02%2F19%2Fgamification-the-principles-of-play%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !