--- title: "Social Media Trends: The Truth Of The Trend" id: "16054" type: "post" slug: "social-media-trends-the-truth-of-the-trend" published_at: "2013-02-26T23:13:27+00:00" modified_at: "2013-02-26T23:13:27+00:00" url: "https://associationsnow.com/2013/02/26/social-media-trends-the-truth-of-the-trend/" markdown_url: "https://associationsnow.com/2013/02/26/social-media-trends-the-truth-of-the-trend.md" excerpt: "What social media trends should you follow to stay in your members' limelight? Also: Bring your association members to your blog space." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "blogging" - "Member Engagement" - "Membership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Trends: The Truth Of The Trend Your association has a blog. You’ve got a website. You’re in social media. But, where are your members? Why you should be keeping up with your members’ engagement habits, and more, in today’s Social Media Roundup: ### Fashion Or Fad? > RT [@rockettm (opens in a new tab)](https://twitter.com/rockettm?ref_src=twsrc%5Etfw) > : RT [@clubexpress (opens in a new tab)](https://twitter.com/clubexpress?ref_src=twsrc%5Etfw) > : 5 social media trends that [#membership (opens in a new tab)](https://twitter.com/hashtag/membership?src=hash&ref_src=twsrc%5Etfw) > bodies should be aware of. [http://t.co/r2uDhZ83ab (opens in a new tab)](http://t.co/r2uDhZ83ab) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Kim Kishbaugh (@kkish) [February 26, 2013 (opens in a new tab)](https://twitter.com/kkish/status/306429872023146496?ref_src=twsrc%5Etfw) **As social media becomes essential to associations,** there are certain ways to ensure you’re meeting your members’ expectations. Understanding how they access information and engage will guarantee spot on their radar. Optimist Consulting recently shared [five social media trends (opens in a new tab)](http://optimistconsulting.co.uk/2013/01/5-social-media-trends-for-2013-that-membership-bodies-should-take-note-of/) that you should watch for to engage with your members in 2013. One thing is for sure: Members use multiple resources to keep up with their industry leaders and colleagues. What social media trends are you already following in your association? *(ht [@kkish (opens in a new tab)](https://twitter.com/kkish/status/306429872023146496) )* ### The importance of blogging https://twitter.com/CallieCady/status/306445885498335232 **Does your association blog regularly?** Having a space for your staff and members to voice their thoughts on the industry could keep a constant flow of information coming to and from your members. “For associations, it is especially important to keep your members coming back to your website on a regular basis so you keep them engaged, show them the growth of their industry, and provide them with another good reason as to why they pay dues,” [writes (opens in a new tab)](http://multiviewblogs.wordpress.com/2013/02/26/why-your-association-should-blog/) Callie Cady, the community manager for MultiView. As Cady points out, with a blog, you not only become a trusted resource for your members. You also turn into their channel for expression. *(ht [@CallieCady (opens in a new tab)](https://twitter.com/CallieCady/status/306445885498335232) )* What have you been sharing today? Let us know in the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#blogging](https://associationsnow.com/tag/blogging/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoLisa Junker on bloggingAugust 19, 2008](https://associationsnow.com/2008/08/19/lisa-junker-on-blogging/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [ArticleDevelop a “Big Rock” Webinar Strategy to Spark Engagement, Generate Leads, and Drive Nondues RevenueJanuary 22, 2026](https://associationsnow.com/2026/01/22/develop-a-big-rock-webinar-strategy-to-spark-engagement-generate-leads-and-drive-nondues-revenue/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F02%2F26%2Fsocial-media-trends-the-truth-of-the-trend%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !