--- title: "Content Strategy: Get Members Conversing with Your Posts" id: "16075" type: "post" slug: "content-strategy-get-members-conversing-with-your-posts" published_at: "2013-02-27T23:04:54+00:00" modified_at: "2026-11-09T19:04:29+00:00" url: "https://associationsnow.com/2013/02/27/content-strategy-get-members-conversing-with-your-posts/" markdown_url: "https://associationsnow.com/2013/02/27/content-strategy-get-members-conversing-with-your-posts.md" excerpt: "Deliver the content, but let your members lead the conversation. Also: Why negative feedback is the most valuable kind when measuring conference results." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "community support" - "content strategy" - "Member Engagement" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Content Strategy: Get Members Conversing with Your Posts Do your members engage with each other through your content? They may be coming for the content, but they’re staying for the conversation. That, and more, in today’s Social Media Roundup: ### Taking over the throne > What kind of content strategy drives community engagement? (by [@CommResults (opens in a new tab)](https://twitter.com/CommResults?ref_src=twsrc%5Etfw) > aka [@bkmcae (opens in a new tab)](https://twitter.com/bkmcae?ref_src=twsrc%5Etfw) > ) [http://t.co/vqxD1OLWDY (opens in a new tab)](http://t.co/vqxD1OLWDY) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Deirdre Reid, CAE (@DeirdreReid) [February 27, 2013 (opens in a new tab)](https://twitter.com/DeirdreReid/status/306828471915646976?ref_src=twsrc%5Etfw) **You may have heard that content is king.** Well, Ben Martin, CAE, thinks conversation could dethrone it. According to Martin, members don’t engage with the content, but consume it and engage with other members who are drawn to it. Martin suggests aligning your association’s strategy with your community content strategy to develop engagement among your members. “As time goes on, your content should be increasingly focused on getting members to connect with each other, engage in conversations, and do other things that build the community. These are the activities that sustain engagement, not consuming association content,” he [writes (opens in a new tab)](http://www.onlinecommunityresults.com/2013/02/27/what-kind-of-content-strategy-drives-engagement/) . *(ht [@deirdrereid (opens in a new tab)](https://twitter.com/deirdrereid/status/306828471915646976) )* ### Are you listening? > Are Your Conferences Still Delivering? [http://t.co/xDYarRhcPs (opens in a new tab)](http://t.co/xDYarRhcPs) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > > — StarChapter (@starchapter) [February 27, 2013 (opens in a new tab)](https://twitter.com/starchapter/status/306790923528986625?ref_src=twsrc%5Etfw) **How do you know members are satisfied** with your conference? Association Advisor Hank Berkowitz has some suggestions for getting the most out of the face-to-face interaction with your attendees. He supports Camille Stern, vice president and show group director at NaylorCMG, with this suggestion: Feedback is key, especially negative feedback. “You’ve got to ask the ones who weren’t satisfied why they weren’t satisfied,” she said. “Associations don’t always listen (or want to listen) to what members tell them.” [Check out his other ways (opens in a new tab)](http://www.associationadviser.com/index.php/are-your-conferences-still-delivering/) to ensure your next conference delivers results. *(ht [@StarChapter (opens in a new tab)](https://twitter.com/starchapter/status/306790923528986625) )* What are you sharing today? Let us know in the comments. (Photodisc/Thinkstock) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#community support](https://associationsnow.com/tag/community-support/) [#content strategy](https://associationsnow.com/tag/content-strategy/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastThe Next Chapter What’s Ahead for Future-Ready AssociationsSeptember 25, 2025](https://associationsnow.com/2025/09/25/the-next-chapter-whats-ahead-for-future-ready-associations/) - [ArticleUnderstanding Your Members To Evolve Your Content StrategyJanuary 2, 2025](https://associationsnow.com/2025/01/02/understanding-your-members-to-evolve-your-content-strategy/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F02%2F27%2Fcontent-strategy-get-members-conversing-with-your-posts%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !