Lunchtime Links: Mobile Twitter Users Are More Engaged

According to a new study, Twitter users who primarily use mobile devices to access the site are more likely to log into the network. Also: Why associations should learn from the 2012-2013 NFL season.

With mobile devices, a tweet is as near as your hand is to your pocket. It seems users who are aware of this are more eager to share their 140-character thoughts with the world.

They basically indicate that in sum, users who prefer to access Twitter mostly on mobile are the perfect demographic for targeted campaigns.

That and more, in today’s Lunchtime Links:

Going further on mobile: A recent study commissioned by Twitter shows that primary mobile users check the network more frequently than desktop users (even though they’re 57 percent less likely to check Twitter on the desktop than average Twitter users). What does this mean? TechCrunch‘s Darrell Etherington has a theory behind the numbers: “They basically indicate that in sum, users who prefer to access Twitter mostly on mobile are the perfect demographic for targeted campaigns, since they’re more motivated than most to see and take note of content, to create their own content (user-generated content is a key component of Twitter’s value proposition for advertisers, after all), and just generally prone to having their eyes on tweets whenever they may be posted,” he writes. Should you focus your efforts on mobile Twitter users, rather than desktop users?

Recovery isn’t easy: The American Psychological Association’s Stefanie Reeves, CAE, has some smart lessons for associations based on the recent NFL season. When it all comes down to it, teamwork, trust, and preparedness are the essence of a community. In four bulletpoints, Reeves sums up the season’s most controversial and surprising moments, showing the importance of being prepared for anything. “What happens when something unexpected happens during your association’s legislative fly-in or annual conference? You fix it and move on,” she writes.

Be searchable: What pops up when you Google yourself? In this day and age, your online presence is something that can never be erased. In some cases, this is a bad thing. But when used appropriately, your online presence can fulfill your personal brand requirements. Inspired by a friend’s story about not being hired due to a lack of presence online, Kiki L’Italien presents the three key elements to developing your online presence: mentality, online brand, and technology. “Your digital truth is the new resume—worth more and more in representing you more in today’s industry than the old CV ever could—and you want yours to be up-to-date with the latest and greatest information,” she writes. Do you have an up-to-date digital presence?

What’s on your reading list today? Let us know in the comment section below.


Anita Ferrer

By Anita Ferrer

Anita Ferrer is a contributor to Associations Now. MORE

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