--- title: "Membership: The Value of Exclusivity" id: "16251" type: "post" slug: "membership-the-value-of-exclusivity" published_at: "2013-03-04T23:11:25+00:00" modified_at: "2013-03-04T23:11:25+00:00" url: "https://associationsnow.com/2013/03/04/membership-the-value-of-exclusivity/" markdown_url: "https://associationsnow.com/2013/03/04/membership-the-value-of-exclusivity.md" excerpt: "Don't ignore the value of exclusivity. Also: how to use games to instigate collaboration and teambuilding." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "exclusivity" - "Member Engagement" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Membership: The Value of Exclusivity Members value exclusivity and perks. But is your association making its members feel like they’re a part of a select group? That, and more, in today’s Social Media Roundup: ### The Value In Exclusivity > Does your [#association (opens in a new tab)](https://twitter.com/hashtag/association?src=hash&ref_src=twsrc%5Etfw) > leverage the value of exclusivity? via [@fastcompany (opens in a new tab)](https://twitter.com/FastCompany?ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [http://t.co/Dk6RGoetvd (opens in a new tab)](http://t.co/Dk6RGoetvd) > > — Meredith Low (@LowMeredith) [March 4, 2013 (opens in a new tab)](https://twitter.com/LowMeredith/status/308693393410768899?ref_src=twsrc%5Etfw) **Jonah Berger is an expert on all things viral.** The Wharton School of Business professor has been analyzing the difference between what catches on as a trend and what’s merely a fad that won’t go away. *Fast Company* was kind enough to [publish an excerpt of his upcoming book (opens in a new tab)](http://www.fastcompany.com/3006366/power-scarcity) ,*Contagious: Why Things Catch On*. In the excerpt, Berger uses Rue La La’s success as a case study for the psychological effects of exclusivity. “If people get something not everyone else has, it makes them feel special, unique, high status. And because of that, they’ll not only like a product or service more but tell others about it,” Berger writes. Marketing consultant Meredith Low poses the million-dollar question: “Does your association leverage the value of exclusivity?” *(ht [@LowMeredith (opens in a new tab)](https://twitter.com/LowMeredith/status/308693393410768899) )* ### The Game Of Teambuilding > “Are you an event organizer or an experience creator?” [http://t.co/jm9IAsRmxF (opens in a new tab)](http://t.co/jm9IAsRmxF) > via [@onlineregreview (opens in a new tab)](https://twitter.com/OnlineRegReview?ref_src=twsrc%5Etfw) > [@GallusEvents (opens in a new tab)](https://twitter.com/GallusEvents?ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > > — Trims Unlimited (@TrimsUnlimited) [March 4, 2013 (opens in a new tab)](https://twitter.com/TrimsUnlimited/status/308661541698416641?ref_src=twsrc%5Etfw) **How do you engage a group of people** to collaborate and share? Event organizer (or shall we say event creator) Jenny Stainfeld has a suggestion: [Make your team play (opens in a new tab)](http://www.actorsunlimited.ca/2013/02/pssst-its-not-just-teambuilding/) . The purpose is not only collaboration, but also education. She calls this “edu-tainment,” which she says softens the tension sorrounding teambuilding circles. It pushes everyone to participate, to be as much an educator as a student. “Everything is new and shared, so there’s no room for judgment, for fear, or for overthinking,” she writes. *(ht [@TrimsUnlimited (opens in a new tab)](https://twitter.com/TrimsUnlimited/status/308661541698416641) )* What fun things have you been sharing today? Let us know in the comments. (Comstock/Thinkstock) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#exclusivity](https://associationsnow.com/tag/exclusivity/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/) - [VideoNCRA: Safeguarding Cancer Surveillance: An Advocacy Response to FY26 Budget ThreatsSeptember 24, 2026](https://associationsnow.com/2026/09/24/ncra-safeguarding-cancer-surveillance-an-advocacy-response-to-fy26-budget-threats/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F03%2F04%2Fmembership-the-value-of-exclusivity%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !