--- title: "Professional Development: Build Up Your Members’ Skills" id: "16286" type: "post" slug: "professional-development-build-up-your-members-skills" published_at: "2013-03-06T22:08:19+00:00" modified_at: "2026-11-09T19:04:26+00:00" url: "https://associationsnow.com/2013/03/06/professional-development-build-up-your-members-skills/" markdown_url: "https://associationsnow.com/2013/03/06/professional-development-build-up-your-members-skills.md" excerpt: "A recent study shows that professional development and relationship-building—two things associations shine at—are exactly what workers are looking for. Also: Some tips and tools for pulling off social media campaigns." taxonomy_category: - "Career Development" taxonomy_post_tag: - "AssociationsNow" - "career growth" - "Employee Training" - "Meetings" - "Professional Development" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Professional Development: Build Up Your Members’ Skills Your members want networking opportunities, classes, and programs to help them improve and rise in their industry. Sound like something you can offer? How your association can assist with professional development, and more, in today’s Social Media Roundup: ### You got skills > Good News for Associations! There’s More Work To Do [http://t.co/Rt304wFGvr (opens in a new tab)](http://t.co/Rt304wFGvr) > > — YourMembership (@yourmembership) [March 6, 2013 (opens in a new tab)](https://twitter.com/yourmembership/status/309345119381889028?ref_src=twsrc%5Etfw) **Want to help your members reach their goals?** Of course you do. A survey shows most U.S. professionals’ top goals for 2013 include learning a new skill and building more professional relationships. As Christina Smith, director of content and client marketing at YourMembership.com, [points out (opens in a new tab)](http://www.yourmembership.com/blog/2013/03/good-news-for-associations-theres-more-work-to-do/#.UTddRgi1b7s.twitter) , your association can give your members a helping hand. It might mean taking time to organize and promote your offerings, but your members will thank you. How does your association help its members reach their professional goals? *(ht [@yourmembership (opens in a new tab)](https://twitter.com/yourmembership/status/309345119381889028) )* ### On The Campaign Trail > Managing social media campaigns [http://t.co/kjkI4yV2Wk (opens in a new tab)](http://t.co/kjkI4yV2Wk) > [#nonprofit (opens in a new tab)](https://twitter.com/hashtag/nonprofit?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#nptalk (opens in a new tab)](https://twitter.com/hashtag/nptalk?src=hash&ref_src=twsrc%5Etfw) > [#csae (opens in a new tab)](https://twitter.com/hashtag/csae?src=hash&ref_src=twsrc%5Etfw) > > — CSAEBC (@CSAEBC) [March 6, 2013 (opens in a new tab)](https://twitter.com/CSAEBC/status/309368277392564224?ref_src=twsrc%5Etfw) **Social media campaigns aren’t just a trend.** In marketing, these are the most engaging ways to reach your community, not to mention often the cheapest. However, for these campaigns to be successful, they need attention. “Creating a social media campaign is not a one-time event. You need a social media management team to manage and monitor the social media campaigns,” Jessica Davis, content strategy specialist with Godot Media, [writes on SocialFish (opens in a new tab)](http://www.socialfish.org/2013/03/managing-social-media-campaigns.html) . Constant content updates and engagement on several different platforms demand that kind of hands-on work. Get more tips and tools, and see examples of some campaigns that really stand out. *(ht [@CSAEBC (opens in a new tab)](https://twitter.com/CSAEBC/status/309368277392564224) )* What are you sharing today? Let us know in the comments. (iStockphoto/Thinkstock) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#career growth](https://associationsnow.com/tag/career-growth/) [#Employee Training](https://associationsnow.com/tag/employee-training/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Professional Development](https://associationsnow.com/tag/professional-development/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoWelcome to ASAE AcademyMarch 19, 2025](https://associationsnow.com/2025/03/19/welcome-to-asae-academy/) - [VideoLakisha Woods, CAE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/lakisha-woods-cae-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [ArticleWhy Associations Need to Invest in Professional DevelopmentOctober 24, 2025](https://associationsnow.com/2025/10/24/why-associations-need-to-invest-in-professional-development/) - [ArticleHow to Lead on Workforce DevelopmentApril 4, 2025](https://associationsnow.com/2025/04/04/how-to-lead-on-workforce-development/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F03%2F06%2Fprofessional-development-build-up-your-members-skills%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !