--- title: "Facebook’s New Mobile-Inspired Look" id: "16308" type: "post" slug: "facebooks-new-mobile-inspired-look" published_at: "2013-03-07T22:49:28+00:00" modified_at: "2026-11-09T19:04:26+00:00" url: "https://associationsnow.com/2013/03/07/facebooks-new-mobile-inspired-look/" markdown_url: "https://associationsnow.com/2013/03/07/facebooks-new-mobile-inspired-look.md" excerpt: "The social network will change its design on Thursday, making the site more mobile-friendly. Also: What your association can learn about a hit TV show’s use of social media." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Facebook" - "Marketing" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Facebook’s New Mobile-Inspired Look As expected, Facebook is changing its look. Again. Sound like a broken record? Everything you need to know about Facebook’s new functionalities, and more, in today’s Social Media Roundup: ### The Responsive Facebook > [Might be BAD news for brands…] Facebook Unveils a Radically Redesigned News Feed [http://t.co/9xUjYw5pcz (opens in a new tab)](http://t.co/9xUjYw5pcz) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#asaeyp (opens in a new tab)](https://twitter.com/hashtag/asaeyp?src=hash&ref_src=twsrc%5Etfw) > > — Ashley Hodak Sullivan (@ashleyhsullivan) [March 7, 2013 (opens in a new tab)](https://twitter.com/ashleyhsullivan/status/309742264681381888?ref_src=twsrc%5Etfw) **Thursday marks the first time since the Timeline overhaul** in late 2011 that Facebook is making a change to its core service. The new design creates consistency across devices, and it has multiple feeds so users can organize what they want to see. Also, the new Facebook is a lot more visually enticing, with bigger images, more white space, and in-site viewing of videos. “Understanding that more users are accessing Facebook from mobile than ever, Facebook is focused on making the overall experience more consistent, regardless of platform,” [Christina Warren writes at Mashable (opens in a new tab)](http://mashable.com/2013/03/07/new-facebook-news-feed/) . *(ht [@ashleyhsullivan (opens in a new tab)](https://twitter.com/ashleyhsullivan/status/309742264681381888) )* ### Where’s Your Audience? > A Scandalous lesson in social media by [@sjreeves (opens in a new tab)](https://twitter.com/sjreeves?ref_src=twsrc%5Etfw) > (don’t worry, not really scandalous, but good for assns) [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [http://t.co/Y3vDVzPYDC (opens in a new tab)](http://t.co/Y3vDVzPYDC) > > — Deirdre Reid, CAE (@DeirdreReid) [March 7, 2013 (opens in a new tab)](https://twitter.com/DeirdreReid/status/309758922942709761?ref_src=twsrc%5Etfw) **They say the mountain does not go to Mohammed,** which is why ABC took it upon itself to take the conversation about its hit show *Scandal* to where its audience is: Twitter. *Scandal* has prompted 1.8 million tweets during the second season so far, according to ABC. It now hosts weekly live-tweeting chats during each episode. According to [Association Advocacy Chick (opens in a new tab)](https://stef73.wordpress.com/2013/03/01/a-scandalous-lesson-in-social-media/) , ABC has created an experience for the *Scandal* viewers that makes them come back for more each week at the same time, drawing in live viewers and ratings. Is there an idea you can borrow here? *(ht [@deirdrereid (opens in a new tab)](https://twitter.com/deirdrereid/status/309758922942709761) )* What cool things are you sharing today? Let us know in the comments. (Facebook) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. 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