--- title: "Pew Research Center: Don’t Follow Twitter’s Feedback Loop" id: "16305" type: "post" slug: "pew-research-center-dont-follow-twitters-feedback-loop" published_at: "2013-03-07T22:12:15+00:00" modified_at: "2026-03-15T19:49:26+00:00" url: "https://associationsnow.com/2013/03/07/pew-research-center-dont-follow-twitters-feedback-loop/" markdown_url: "https://associationsnow.com/2013/03/07/pew-research-center-dont-follow-twitters-feedback-loop.md" excerpt: "Does your association measure membership happiness via Twitter? A Pew Research Center study reveals that the platform may not be the most trustworthy barometer of public opinion." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "public opinion" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Pew Research Center: Don’t Follow Twitter’s Feedback Loop A [recent study from the Pew Research Center (opens in a new tab)](http://www.pewresearch.org/2013/03/04/twitter-reaction-to-events-often-at-odds-with-overall-public-opinion/) sheds new light on how well Twitter conversations reflect general public opinion: Not well, it turns out. And that may have implications for how you look at the Twitter conversation going on in your association’s social space. > The lack of consistent correspondence between Twitter reaction and public opinion is partly a reflection of the fact that those who get news on Twitter—and particularly those who tweet news—are very different demographically from the public. The study looked at Twitter commentary on 2012’s major political events, such as presidential debates, nominations, and Supreme Court rulings. From population concerns to variations in age groups, Pew found several reasons why Twitter is a faulty barometer of public opinion: **Generation gap:** Age plays a big part in Twitter’s public opinion data. Thirteen percent of adults are active on Twitter. That is not the same pool of people who participate in national surveys. “People under the age of 18 can participate in Twitter conversations, while national surveys are limited to adults 18 and older,” according to the study. **The Twitter population:** The Pew study revealed that only 3 percent of people get their news from Twitter. If this is true, that could also speak to how much users respond to a certain event. “The lack of consistent correspondence between Twitter reaction and public opinion is partly a reflection of the fact that those who get news on Twitter—and particularly those who tweet news—are very different demographically from the public,” the study says. **The key takeaway:** When creating member surveys, keep in mind that the respondents may represent a different pool of people than those who have given feedback via Twitter. And the Twitterati themselves are not a cohesive group. According to Pew, the people who would tweet about a Supreme Court decision on same-sex marriage may not be the same type of users who would tweet about Obama’s reelection. “While [Twitter] provides an interesting look into how communities of interest respond to different circumstances, it does not reliably correlate with the overall reaction of adults nationwide,” the study reports. (iStockphoto/Thinkstock) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#public opinion](https://associationsnow.com/tag/public-opinion/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoThe Future is Yours to Create. Attend MMC+T 2025!April 2, 2025](https://associationsnow.com/2025/04/02/the-future-is-yours-to-create-attend-mmct-2025/) - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F03%2F07%2Fpew-research-center-dont-follow-twitters-feedback-loop%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !