--- title: "Social Media Roundup: Why Online Engagement Takes Planning" id: "16473" type: "post" slug: "social-media-roundup-why-online-engagement-takes-planning" published_at: "2013-03-19T22:30:52+00:00" modified_at: "2013-03-19T22:30:52+00:00" url: "https://associationsnow.com/2013/03/19/social-media-roundup-why-online-engagement-takes-planning/" markdown_url: "https://associationsnow.com/2013/03/19/social-media-roundup-why-online-engagement-takes-planning.md" excerpt: "How to choose the right strategy for developing an online member community. Also: Your conference attendees may not be coming back for seconds. Here's why." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "community support" - "Membership" - "Online Engagement" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Why Online Engagement Takes Planning Your members are active online. How does your association leverage their community engagement? That, and more, in today’s Social Media Roundup: ### Keep Your Online Community Engaged > Selecting an Online Community Platform: Do You Want Walls or Groups? [http://t.co/Qv2kV4jZoN (opens in a new tab)](http://t.co/Qv2kV4jZoN) > [#cmgr (opens in a new tab)](https://twitter.com/hashtag/cmgr?src=hash&ref_src=twsrc%5Etfw) > > — Blaise Grimes-Viort 💙 (@blaisegv) [March 19, 2013 (opens in a new tab)](https://twitter.com/blaisegv/status/314081418366029824?ref_src=twsrc%5Etfw) **What’s your online engagement strategy?** Building and retaining an online member community requires strategy and data analytics. *Socious*‘ Joshua Paul [has a few recommendations (opens in a new tab)](http://info.socious.com/bid/63630/Selecting-an-Online-Community-Platform-Do-You-Want-Walls-or-Groups) for developing one for your association. For instance, if your members are active in your social networks, create groups in LinkedIn or Facebook instead of relying on walls or fan pages. “You need the shared mission of the community and the focus on sharing with, helping, and believing in the community to be front and center in customers’ or members’ minds,” he writes. “‘Walls’ on social networks are not nearly as capable of fostering this approach as online groups.” *(ht [@blaisegv (opens in a new tab)](https://twitter.com/blaisegv/status/314081418366029824) )* ### Attendee Retention > RT [@VelChain (opens in a new tab)](https://twitter.com/VelChain?ref_src=twsrc%5Etfw) > : 3 Reasons Why First-Time Attendees Aren’t Returning via [@pcmaconvene (opens in a new tab)](https://twitter.com/pcmaconvene?ref_src=twsrc%5Etfw) > [http://t.co/CD9zTzVpcx (opens in a new tab)](http://t.co/CD9zTzVpcx) > [#pcma (opens in a new tab)](https://twitter.com/hashtag/pcma?src=hash&ref_src=twsrc%5Etfw) > > — The Expo Group (@theexpogroup) [March 19, 2013 (opens in a new tab)](https://twitter.com/theexpogroup/status/314086701230329856?ref_src=twsrc%5Etfw) **You had a great conference last year,** and attendance went way up. Yet this year’s RSVP list is different. A lot of first-timers have RSVP’d, but it seems many of last year’s guests aren’t attending. What could’ve gone wrong? PCMA o[ffers three reasons why those attendees (opens in a new tab)](http://pcma.org/sliders/3-reasons-why-first-time-attendees-aren-t-returning#ebb75809-7f56-6aa0-bcf4-ff00003c609b) may not be coming back for more. From recruiting speakers to breaking up cliques, make sure your conference is packed with engagement opportunities and professional opportunities to keep veterans and first-timers coming back. *(ht [@theexpogroup (opens in a new tab)](https://twitter.com/theexpogroup/status/314086701230329856) )* Sharing any fun links today? Let us know in the comments. (iStockphoto/Thinkstock) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#community support](https://associationsnow.com/tag/community-support/) [#Membership](https://associationsnow.com/tag/membership/) [#Online Engagement](https://associationsnow.com/tag/online-engagement/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [VideoOnline and On Mission by David GammelJanuary 6, 2010](https://associationsnow.com/2010/01/06/online-and-on-mission-by-david-gammel/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F03%2F19%2Fsocial-media-roundup-why-online-engagement-takes-planning%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !