--- title: "Social Media Roundup: Pooling Resources Through Cooperation" id: "16600" type: "post" slug: "social-media-roundup-pooling-resources-through-cooperation" published_at: "2013-03-27T22:02:59+00:00" modified_at: "2026-03-15T19:55:42+00:00" url: "https://associationsnow.com/2013/03/27/social-media-roundup-pooling-resources-through-cooperation/" markdown_url: "https://associationsnow.com/2013/03/27/social-media-roundup-pooling-resources-through-cooperation.md" excerpt: "How cooperating with other associations can alleviate financial constraints. Also: A publication successfully grabbed the attention of the millennial generation. Here's how they did it." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "resource sharing" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Pooling Resources Through Cooperation It may sound quaint, but do you share sugar or salt with your neighbors? Sharing your “salt” with other associations can be just as kind. That, and more, in today’s Social Media Roundup: ### Supply Pooling > Does the future of associations lie in pooling resources? [http://t.co/zw2WBc8lVS (opens in a new tab)](http://t.co/zw2WBc8lVS) > [#csae (opens in a new tab)](https://twitter.com/hashtag/csae?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > RT @dashtonwagner > > — CSAEBC (@CSAEBC) [March 27, 2013 (opens in a new tab)](https://twitter.com/CSAEBC/status/316988892194684928?ref_src=twsrc%5Etfw) **In this economy, sharing is honorable.** And sometimes, totally practical—for example, when pooling resources. Cooperating with other associations could be beneficial all the way around, especially financially. “In the face of financial constraints, resource sharing can generate significant cost efficiency via economies of scale,” [Michael Foreman writes on Association Event Planner (opens in a new tab)](http://insiderviews.associationeventplanner.com/2013/03/15/cooperation-or-competition-does-the-future-of-associations-lie-in-pooling-resources/) . “Cooperative working between associations can streamline operational efficiencies in terms of time and labour.” Can you see some advantages to sharing resources and suppliers with other associations?*(ht [@CSAEBC (opens in a new tab)](https://twitter.com/CSAEBC/status/316988892194684928) )* ### Understanding Millennials > 4 Ways Mental Floss Won Millennials (by [@sweissman (opens in a new tab)](https://twitter.com/SWeissman?ref_src=twsrc%5Etfw) > [@Digiday (opens in a new tab)](https://twitter.com/Digiday?ref_src=twsrc%5Etfw) > ) [http://t.co/DSD7UJ3OzA (opens in a new tab)](http://t.co/DSD7UJ3OzA) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Deirdre Reid, CAE (@DeirdreReid) [March 27, 2013 (opens in a new tab)](https://twitter.com/DeirdreReid/status/316991528675467265?ref_src=twsrc%5Etfw) **Has your association tried to reach millennials?** *Mental Floss*, a publication dedicated to generating random facts and producing offbeat products, has successfully attracted the generation’s attention. At a recent Digiday Publishing Summit, founder William Pearson [spoke about how Mental Floss managed to understand its millennial audience. (opens in a new tab)](http://www.digiday.com/publishers/4-ways-mental-floss-won-millennials/) A top recommendation: Know that millennials are goal-setters, not overconfident and entitled. “It’s a generation that respects intelligence,” Pearson said at the summit. “We have to resist the temptation to dumb it down—we have to help them set goals.” *(ht [@deirdrereid (opens in a new tab)](https://twitter.com/deirdrereid/status/316991528675467265) )* What reads have you been sharing today? Let us know in the comments. (iStockphoto/Thinkstock) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Business](https://associationsnow.com/tag/business/) [#resource sharing](https://associationsnow.com/tag/resource-sharing/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F03%2F27%2Fsocial-media-roundup-pooling-resources-through-cooperation%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !