--- title: "Social Media Roundup: Word Of Mouth Marketing Strategies" id: "16664" type: "post" slug: "social-media-roundup-word-of-mouth-marketing-strategies" published_at: "2013-04-01T22:30:00+00:00" modified_at: "2026-11-09T19:04:12+00:00" url: "https://associationsnow.com/2013/04/01/social-media-roundup-word-of-mouth-marketing-strategies/" markdown_url: "https://associationsnow.com/2013/04/01/social-media-roundup-word-of-mouth-marketing-strategies.md" excerpt: "Most members put a great weight on word of mouth before joining a professional association. Also: How to leave an impression and build on the conversations in your industry with great content." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Membership" - "Membership Recruitment & Retention" - "word of mouth" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Word Of Mouth Marketing Strategies Your members are the most influential and vital part of your organization. Do you trust them to help you out when it comes to recruiting new members? That, and more, in today’s Social Media Roundup: ### Says Who? > Using word of mouth to increase membership [http://t.co/qvOjFkB30P (opens in a new tab)](http://t.co/qvOjFkB30P) > via [@XYZUniversity (opens in a new tab)](https://twitter.com/XYZUniversity?ref_src=twsrc%5Etfw) > [#association (opens in a new tab)](https://twitter.com/hashtag/association?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > [#membership (opens in a new tab)](https://twitter.com/hashtag/membership?src=hash&ref_src=twsrc%5Etfw) > > — Team Slice Works (@sliceworks) [March 29, 2013 (opens in a new tab)](https://twitter.com/sliceworks/status/317698145691762689?ref_src=twsrc%5Etfw) **Word of mouth can be an important tool,** especially when recruiting new members. If people aren’t sure about whether to join your association, they may ask current members their opinion. What would yours say? “Word of mouth is powerful. Make sure it’s working in your favor. Use it to bring in new members,” Shannon Neeser writes on *XYZ University*. She [suggests you use the five T’s of word-of-mouth marketing (opens in a new tab)](http://xyzuniversity.com/2013/03/using-word-of-mouth-to-increase-membership/?utm_source=rss&utm_medium=rss&utm_campaign=using-word-of-mouth-to-increase-membership) : talkers (or influencers), topics (or message), tools, taking part in the conversation, and tracking. *(ht [@sliceworks (opens in a new tab)](https://twitter.com/sliceworks/status/317698145691762689) )* ### Content That Won’t Miss A Beat > RT [@ericfletcher (opens in a new tab)](https://twitter.com/ericfletcher?ref_src=twsrc%5Etfw) > How To Write Content For Your Company People Actually Want To Read [http://t.co/uLDUf1c7YM (opens in a new tab)](http://t.co/uLDUf1c7YM) > via [@FastCompany (opens in a new tab)](https://twitter.com/FastCompany?ref_src=twsrc%5Etfw) > [#mpi (opens in a new tab)](https://twitter.com/hashtag/mpi?src=hash&ref_src=twsrc%5Etfw) > [#pcma (opens in a new tab)](https://twitter.com/hashtag/pcma?src=hash&ref_src=twsrc%5Etfw) > > — SpeakerSue (@SpeakerSue) [April 1, 2013 (opens in a new tab)](https://twitter.com/SpeakerSue/status/318582127534948353?ref_src=twsrc%5Etfw) **Are you constantly looking for ways to make your content compelling?** Ekaterina Walter, global social innovation strategist at Intel, knows what that’s like. In an article for *Fast Company*, [she highlights the most productive ways to approach content (opens in a new tab)](http://www.fastcompany.com/3007591/how-write-content-your-company-people-actually-want-read) . “There’s an art to great content, and like any artist, you have to learn how to master your palette before you can paint like Van Gogh,” she writes. “The more you practice writing compelling headings, closing with a ‘call to action,’ telling stories from the heart, and connecting your content with a theme or philosophy, the more rewards you’ll see as people respond to your ideas and share with their friends. And always remember to add value as you engage with your communities.” *(ht [@SpeakerSue (opens in a new tab)](https://twitter.com/SpeakerSue/status/318582127534948353) )* Seen any cool links today? Share them with us! We’d love to see them. (iStockphoto/Thinkstock) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Membership](https://associationsnow.com/tag/membership/) [#Membership Recruitment & Retention](https://associationsnow.com/tag/membership-recruitment-retention/) [#word of mouth](https://associationsnow.com/tag/word-of-mouth/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [ArticleGrowth Isn’t Enough: Five Signs Your Community Has an Engagement ProblemSeptember 30, 2026](https://associationsnow.com/2026/09/30/growth-isnt-enough-five-signs-your-community-has-an-engagement-problem/) - [ArticleThe “Why Not” Factor: Unlocking Growth Through Nonmember ResearchSeptember 28, 2026](https://associationsnow.com/2026/09/28/the-why-not-factor-unlocking-growth-through-nonmember-research/) - [ArticleMost Component Membership Losses Begin With a Change of AddressSeptember 14, 2026](https://associationsnow.com/2026/09/14/most-component-membership-losses-begin-with-a-change-of-address/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F04%2F01%2Fsocial-media-roundup-word-of-mouth-marketing-strategies%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !