--- title: "Google Knowledge Graph Adds Nonprofit Information" id: "17008" type: "post" slug: "google-knowledge-graph-adds-nonprofit-information" published_at: "2013-04-17T18:58:16+00:00" modified_at: "2026-03-15T20:05:26+00:00" url: "https://associationsnow.com/2013/04/17/google-knowledge-graph-adds-nonprofit-information/" markdown_url: "https://associationsnow.com/2013/04/17/google-knowledge-graph-adds-nonprofit-information.md" excerpt: "A new feature in the search giant’s repertoire prominently displays organized, quick-hit information about nonprofit organizations." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Google+" - "nonprofit" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Google Knowledge Graph Adds Nonprofit Information Google is upgrading its Knowledge Graph tool—a [feature that brought large panels of information on the right side of a search results page (opens in a new tab)](http://techcrunch.com/2012/05/16/google-just-got-a-whole-lot-smarter-launches-its-knowledge-graph/) —to include information about nonprofit organizations, just short of the tool’s one-year anniversary. The search giant introduced the new feature, which is still in its early rollout phase, in [a post on its Google+ page (opens in a new tab)](https://plus.google.com/u/0/+google/posts/MtxDMf7J9P2) last week. “When you search for a nonprofit organization on Google.com, you will start to see information to the right side of the search results that highlights the nonprofit’s financials, cause, and recent Google+ posts,” according to the entry. “Over time, we’ll continue to work on bringing more nonprofit information into your search experience.” The nonprofit panels will also give users the ability to follow the Google+ page of the organization that they searched for and find information on similar or related organizations. “These new changes will help guide online users toward finding and supporting organizations they are interested in,” Aine Creedon, digital publishing coordinator at *Nonprofit Quarterly*, wrote in a recent *NPQ* article. It “could open doors for nonprofits looking for new fundraising opportunities and greater public awareness.” Panels for organizations with an established presence on Google+ will include greater detail. For example, here’s a screen shot of the Knowledge Graph panel that [appears alongside search results (opens in a new tab)](https://www.google.com/#output=search&sclient=psy-ab&q=american+heart+association&oq=american+heart+association&gs_l=hp.1.0.0i20l2j0l8.4066.7739.1.9073.30.15.2.10.10.3.532.2858.4j5j4j1j0j1.15.0...0.0...1c.1.9.hp.LRLUuq6_g54&psj=1&bvm&fp=1&bav=on.2,or.r_qf.) for “American Heart Association”: [http://associationsnow.com/wp-content/uploads/2013/04/AHA-knowledge-graph.jpg](http://associationsnow.com/wp-content/uploads/2013/04/AHA-knowledge-graph.jpg) *(Screen shot from Google search)* The value of a Google+ presence is a [hot](http://associationsnow.com/2013/04/social-media-roundup-add-google-to-your-event-planning-strategy/) [topic (opens in a new tab)](http://associationmediaandpublishing.org/finalproofarchives/Google-is-Better-for-Business-Than-Facebook-or-Twitter?&Sort=) for associations, and the new nonprofit Knowledge Graph tool may be one more reason to pay attention. “Although Google+ didn’t take off and become the next social media must-have that many expected, it still has some great advantages that many people don’t use—and should,” wrote Nicolette Anderson, director of social marketing for BusyEvent, in [a recent blog post (opens in a new tab)](http://www.busyevent.com/why-should-event-planners-care-about-google-plus/) . “Google+ pages that are updated more often actually show up higher than websites not connected to Google+.” Does your organization maintain a presence on Google’s social network? Tell us why or why not in the comments. (Photo Credit: Google) [Rob Stott](https://associationsnow.com/author/rob-stott/) Rob Stott is a contributing editor to Associations Now. [More articles by this author](https://associationsnow.com/author/rob-stott/) Tags: [#Google+](https://associationsnow.com/tag/google/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [Video2025 Summit Award Recipient: National Adoption AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-national-adoption-association/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F04%2F17%2Fgoogle-knowledge-graph-adds-nonprofit-information%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !