--- title: "Social Media Roundup: Is Your Communications Strategy Working?" id: "17036" type: "post" slug: "social-media-roundup-is-your-communications-strategy-working" published_at: "2013-04-18T21:42:14+00:00" modified_at: "2026-11-09T19:02:11+00:00" url: "https://associationsnow.com/2013/04/18/social-media-roundup-is-your-communications-strategy-working/" markdown_url: "https://associationsnow.com/2013/04/18/social-media-roundup-is-your-communications-strategy-working.md" excerpt: "If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Also: How timing takes form in strategic planning." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "Leadership" - "Social Media" - "Web Strategy" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Is Your Communications Strategy Working? Are you up-to-date with your communications strategy? It may be time to double-check your plan to get optimized results. That, and more, in today’s Social Media Roundup: ### Stay alert > Seven mistakes costing your [#nonprofit (opens in a new tab)](https://twitter.com/hashtag/nonprofit?src=hash&ref_src=twsrc%5Etfw) > revenue, donors & members… [http://t.co/EBOUZjPLwl (opens in a new tab)](http://t.co/EBOUZjPLwl) > Fix your website fast. > > — Karen Zapp (@KarenZapp) [April 18, 2013 (opens in a new tab)](https://twitter.com/KarenZapp/status/324945592776269824?ref_src=twsrc%5Etfw) **Technology moves at a breakneck pace.** In an environment of constant change, do you understand how your social channels work and how each communication vehicle reaches your audience? Social media, responsive-design sites, and e-newsletters all work together to reach and engage your members. But some nonprofits aren’t up to speed. Here are some ways [nonprofit websites “drop the ball” when it comes to engaging their community (opens in a new tab)](http://pkscribe.com/nonprofit_news/7-ways-nonprofit-websites-drop-the-ball-04-2013/) . How do you maintain your communication strategy to get the best results? *(ht [@KarenZapp (opens in a new tab)](https://twitter.com/KarenZapp/status/324945592776269824) )* ### Perfect timing > Choose your moment – timing strategic planning [http://t.co/IvTFsZc6qa (opens in a new tab)](http://t.co/IvTFsZc6qa) > via [@lowmeredith (opens in a new tab)](https://twitter.com/LowMeredith?ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#csae (opens in a new tab)](https://twitter.com/hashtag/csae?src=hash&ref_src=twsrc%5Etfw) > > — Greenfield Services (@GreenfieldSrvcs) [April 18, 2013 (opens in a new tab)](https://twitter.com/GreenfieldSrvcs/status/324963286808420352?ref_src=twsrc%5Etfw) **Timing is key in developing strategy**. You need to know when to bring possible changes into the mix, when to delay a strategic plan, and when to carry on because the time is right for a shift in your organization. But don’t delay a plan too much. “In general, just about any plan is stale after about four to five years. No matter what field you are in, or what your staff or board turnover is, after a few years any plan needs a refresh. It’s just good organizational stewardship,” [management consultant Meredith Low writes on her blog. (opens in a new tab)](http://meredithlow.com/choose-your-moment-reasons-to-speed-up-and-delay-strategic-planning-they-arent-all-what-you-think/?utm_source=feedly) How do you determine the right time to go forward with a new strategic plan?*(ht [@GreenfieldSrvcs (opens in a new tab)](https://twitter.com/GreenfieldSrvcs/status/324963286808420352) )* What links have you been sharing today? Let us know in the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Web Strategy](https://associationsnow.com/tag/web-strategy/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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