--- title: "Social Media Roundup: Hire and Nurture Innovators" id: "17053" type: "post" slug: "social-media-roundup-hire-and-nurture-innovators" published_at: "2013-04-19T21:30:38+00:00" modified_at: "2026-11-09T19:02:10+00:00" url: "https://associationsnow.com/2013/04/19/social-media-roundup-hire-and-nurture-innovators/" markdown_url: "https://associationsnow.com/2013/04/19/social-media-roundup-hire-and-nurture-innovators.md" excerpt: "Why you should demand creativity from your staff and new hires. Also: Who you should search for as you put together your next event." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "event planning" - "Leadership" - "rebranding" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Hire and Nurture Innovators Innovative ideas can revolutionize an industry, no matter whether it’s hardware or dance. But, how do you recognize an innovator during the hiring process? That, and more, in today’s Social Media Roundup: ### Getting Ahead With Innovation > The Secret of Innovative Companies: It Isn’t R&D [http://t.co/FEX4Bgb1GO (opens in a new tab)](http://t.co/FEX4Bgb1GO) > via [@IM_Innovation (opens in a new tab)](https://twitter.com/IM_Innovation?ref_src=twsrc%5Etfw) > [#mpi (opens in a new tab)](https://twitter.com/hashtag/mpi?src=hash&ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > > — Jason Hensel (@pimplomat) [April 19, 2013 (opens in a new tab)](https://twitter.com/pimplomat/status/325308563515904001?ref_src=twsrc%5Etfw) **Do you nurture innovators in your organization?** According to an IBM study, [creativity has become the top leadership trait (opens in a new tab)](http://www.innovationmanagement.se/2013/04/18/the-secret-of-innovative-companies-it-isnt-rd/) in most industries. Innovators aren’t born overnight, but those with creative potential can be nurtured within an organization. If you’re looking for creatives to add to your team, Jeff Dyer and Hal Gregersen, cocreators of Innovator’s Accelerator, [recommend you “screen for innovation” (opens in a new tab)](http://www.innovationmanagement.se/2013/04/18/the-secret-of-innovative-companies-it-isnt-rd/) during the hiring process. “The code for innovation is embedded in an organization’s people, processes, and philosophies, or the ‘3Ps.’ Innovative people think differently and act differently to generate creative ideas for new products, services, processes, and businesses.” *(ht [@pimplomat (opens in a new tab)](https://twitter.com/pimplomat/status/325308563515904001) )* ### Recruiting Brand Ambassadors > How to find the best event staff for your event [@EventMarketer (opens in a new tab)](https://twitter.com/EventMarketer?ref_src=twsrc%5Etfw) > [http://t.co/CyQa52RQRj (opens in a new tab)](http://t.co/CyQa52RQRj) > [#eventplanning (opens in a new tab)](https://twitter.com/hashtag/eventplanning?src=hash&ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > > — Adagio Valet (@AdagioValet) [April 19, 2013 (opens in a new tab)](https://twitter.com/AdagioValet/status/325319690786316288?ref_src=twsrc%5Etfw) **Brand ambassadors**can be integral to smoothly carrying out an event. Rachel Kirkpatrick and Sandra O’Loughlin, associate editor and features editor at Red 7 Media, pulled together a list of the [seven kinds of brand ambassadors you should be recruiting (opens in a new tab)](http://www.eventmarketer.com/article/StaffingApril2013#.UXGcSb_iMyG) to handle your next event. From social media to customer service, make sure you have all your bases covered. *(ht [@AdagioValet (opens in a new tab)](https://twitter.com/AdagioValet/status/325319690786316288) )* What links have you been sharing today? Let us know in the comments. (ThinkStock/iStockPhoto) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#event planning](https://associationsnow.com/tag/event-planning/) [#Leadership](https://associationsnow.com/tag/leadership/) [#rebranding](https://associationsnow.com/tag/rebranding/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F04%2F19%2Fsocial-media-roundup-hire-and-nurture-innovators%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !