--- title: "Online Community Building: Foster A Green Organization. Go Paperless." id: "17073" type: "post" slug: "online-community-building-foster-a-green-organization-go-paperless" published_at: "2013-04-22T22:10:52+00:00" modified_at: "2026-11-09T19:04:05+00:00" url: "https://associationsnow.com/2013/04/22/online-community-building-foster-a-green-organization-go-paperless/" markdown_url: "https://associationsnow.com/2013/04/22/online-community-building-foster-a-green-organization-go-paperless.md" excerpt: "How can your organization become sustainable and why? Perhaps online community building might be an option. Also: Some lessons in LinkedIn etiquette." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "community building" - "Environment and Sustainability" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Online Community Building: Foster A Green Organization. Go Paperless. Becoming a green organization doesn’t start, let alone stop, with recycling. That, and more, in today’s Social Media Roundup: ### Think Green https://twitter.com/SociousSuccess/status/326413969948549120 **What reasons would an organization have** to become sustainable? According to Joshua Paul at *Socious*, becoming sustainable should benefit your members as well as your organization. He believes an online community is a great place to start. “Increasingly companies are moving support documentation and other files into their online customer or member communities where customers can share additional tips, provide feedback, and ask questions,” he writes. In honor of Earth Day, Paul collected [seven ways your organization can “go green” by building an online community (opens in a new tab)](http://info.socious.com/bid/64390/8-ways-to-use-online-community-software-to-help-your-business-go-green-earth-day?utm_source=twitter&utm_medium=social&utm_content=598f32a1-b527-49cd-96e3-92632253293d) . *(ht [@SociousSuccess (opens in a new tab)](https://twitter.com/SociousSuccess/status/326413969948549120) )* ### The Professional Network > RT [@pcmaconvene (opens in a new tab)](https://twitter.com/pcmaconvene?ref_src=twsrc%5Etfw) > : 9 Mistakes You’re Making on LinkedIn [http://t.co/SrPltFAQbp (opens in a new tab)](http://t.co/SrPltFAQbp) > Which are you guilty of, [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > ? [#pcma (opens in a new tab)](https://twitter.com/hashtag/pcma?src=hash&ref_src=twsrc%5Etfw) > [#meetingprofs (opens in a new tab)](https://twitter.com/hashtag/meetingprofs?src=hash&ref_src=twsrc%5Etfw) > > — Katherine Manfredi (@KManfredi) [April 22, 2013 (opens in a new tab)](https://twitter.com/KManfredi/status/326429704112455682?ref_src=twsrc%5Etfw) **If you’re an active LinkedIn user,** you understand how the network offers a different sort of community building. It fosters professional communities, and the same etiquette and networking rules that apply in other professional settings apply there. Giving sincere recommendations, interacting professionally with others, and sharing relevant content can be great ways to showcase your professionalism through your LinkedIn profile. But building a profile takes time, so don’t leave it till the moment you need it. “Smart people get the most out of a tool. Really smart people do too, but they also plan for how to get the most out of what a tool may become,” [Jeff Haden writes on Inc.com (opens in a new tab)](http://www.inc.com/jeff-haden/9-mistakes-youre-making-on-linkedin.html?goback=.gde_1007227_member_233624796) . What are some of the ways you use LinkedIn? *(ht [@KManfredi (opens in a new tab)](https://twitter.com/KManfredi/status/326429704112455682) )* What links have you been sharing today? Let us know in the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Business](https://associationsnow.com/tag/business/) [#community building](https://associationsnow.com/tag/community-building/) [#Environment and Sustainability](https://associationsnow.com/tag/environment-and-sustainability/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) - [VideoThe IMPACT of AssociationsAugust 10, 2025](https://associationsnow.com/2025/08/10/the-impact-of-associations/) - [PodcastSustainable Events: How Associations and DMOs Are Leading the ChargeMarch 31, 2025](https://associationsnow.com/2025/03/31/sustainable-events-how-associations-and-dmos-are-leading-the-charge/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F04%2F22%2Fonline-community-building-foster-a-green-organization-go-paperless%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !