--- title: "Industry Professionals: Make Your Next Event A Show" id: "17164" type: "post" slug: "industry-professionals-make-your-next-event-a-show" published_at: "2013-04-26T21:01:22+00:00" modified_at: "2026-03-15T20:09:20+00:00" url: "https://associationsnow.com/2013/04/26/industry-professionals-make-your-next-event-a-show/" markdown_url: "https://associationsnow.com/2013/04/26/industry-professionals-make-your-next-event-a-show.md" excerpt: "Give a performance that will \"wow\" your audience during your upcoming event. Also: Everything you need to know about crowdsourcing." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "audience engagement" - "consultants" - "event planning" - "Media" - "Meetings" - "public speaking" - "Sponsor" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Executive Team" - "Manager" - "VP" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Industry Professionals: Make Your Next Event A Show It’s not easy to charm an audience, but a great performance can make the difference between an engaged group of people and a room full of bored attendees. Learn how to give them an Oscar-worthy performance. That, and more, in today’s Social Media Roundup: ### It’s Showtime > Is Your Event a Class or a Show? [http://t.co/mOq2UepasZ (opens in a new tab)](http://t.co/mOq2UepasZ) > via @viktorixcom [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > via [@lbiaudiovideo (opens in a new tab)](https://twitter.com/LBIAudioVideo?ref_src=twsrc%5Etfw) > > — AVMS (Audio Visual Management Solutions) (@AVMS_US) [April 26, 2013 (opens in a new tab)](https://twitter.com/AVMS_US/status/327830126748377090?ref_src=twsrc%5Etfw) **When you give a presentation at an event,** do you feel like a professor or like a performer? Sure, your audience wants to learn, and you have a specific set of skills to teach them. But if you want your audience to be truly engaged and inspired, speaker and author Justin Locke [says you should prepare to give your audience a performance (opens in a new tab)](http://viktorix.com/event-class-show/) . “I have no objection to the classroom format per se, but I grew up in show business,” [he writes (opens in a new tab)](http://viktorix.com/event-class-show/) . “As a speaker, I consider myself to be a performer, not a lecturer, and to me a series of classes is not an ‘event.’ It’s a school. And since every kid in America from age 5 to 16 takes classes all day every day, there’s really nothing special about school.”*(ht [@AVMS_US (opens in a new tab)](https://twitter.com/AVMS_US/status/327830126748377090) )* ### Ask For Help > RT [@sliceworks (opens in a new tab)](https://twitter.com/sliceworks?ref_src=twsrc%5Etfw) > : A Closer Look At Crowdsourcing: [http://t.co/MyHpF9090n (opens in a new tab)](http://t.co/MyHpF9090n) > via @socialmediatoday [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — eBallot (@ebvote) [April 26, 2013 (opens in a new tab)](https://twitter.com/ebvote/status/327860420914327552?ref_src=twsrc%5Etfw) **What can your organization get from crowdsourcing?** Well, you can collect data, money, or even ideas. And it’s also a great way of getting your community involved in your organization. However, there should be a purpose and strategy behind what you’re asking them to do, like fundraising money for a good cause or brainstorming ideas for your next event, for it to truly be rewarding and a productive move. “Building a community by crowdsourcing has massive value when your brand or product has an authentic value and story to tell,” [Bryan Kramer of PureMatter writes on Social Media Today (opens in a new tab)](http://socialmediatoday.com/bryan-kramer/1404861/closer-look-crowdsourcing?buffer_share=c89fe&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer%253A%252Bvotenet%252Bon%252Btwitter) . “You’ll collect an insider audience of buyers eager to talk about it, share it, and be a part of your brand for life.”*(ht [@votenet (opens in a new tab)](https://twitter.com/votenet/status/327860420914327552) )* What links have you been sharing today? Let us know in the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#audience engagement](https://associationsnow.com/tag/audience-engagement/) [#consultants](https://associationsnow.com/tag/consultants/) [#event planning](https://associationsnow.com/tag/event-planning/) [#Media](https://associationsnow.com/tag/media/) [#Meetings](https://associationsnow.com/tag/meetings/) [#public speaking](https://associationsnow.com/tag/public-speaking/) [#Sponsor](https://associationsnow.com/tag/sponsor/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoMessage from Gordon Taylor III, Chief Sales Officer for Destination ClevelandMay 17, 2024](https://associationsnow.com/2024/05/17/message-from-gordon-taylor-iii-chief-sales-officer-for-destination-cleveland/) - [PodcastAssociations NOW Presents: Industry Partner Edition-Sponsorships That Deliver Real ValueJuly 9, 2026](https://associationsnow.com/2026/07/09/associations-now-presents-industry-partner-edition-sponsorships-that-deliver-real-value/) - [Video2025 Sponsorship Recap VideoJune 17, 2026](https://associationsnow.com/2026/06/17/2025-sponsorship-recap-video/) - [VideoPartnerships that Drive Success: ASAE Strategic Partnership AllianceAugust 26, 2025](https://associationsnow.com/2025/08/26/partnerships-that-drive-success-asae-strategic-partnership-alliance/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F04%2F26%2Findustry-professionals-make-your-next-event-a-show%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !