--- title: "Social Media Roundup: Keep Mobile Apps in Your Event Arsenal" id: "17185" type: "post" slug: "social-media-roundup-keep-mobile-apps-in-your-event-arsenal" published_at: "2013-04-29T22:38:10+00:00" modified_at: "2026-03-15T20:09:53+00:00" url: "https://associationsnow.com/2013/04/29/social-media-roundup-keep-mobile-apps-in-your-event-arsenal/" markdown_url: "https://associationsnow.com/2013/04/29/social-media-roundup-keep-mobile-apps-in-your-event-arsenal.md" excerpt: "A recent study shows that for many event organizers, creating a mobile app for an event is essential. Also: Siri, step aside. Google Now is now available for iOS devices." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "apps" - "AssociationsNow" - "Meetings" - "Mid-Level Professional" - "mobile strategy" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Keep Mobile Apps in Your Event Arsenal Pan the room at your next event and you’ll notice plenty of attendees using their smartphones. Did you create a mobile strategy while planning your event? Most event organizers don’t let mobile device opportunities pass them by. That, and more, in today’s Social Media Roundup: ### There’s An App For That > Go mobile! Survey shows 49% increase in the use of event apps! [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#eventnews (opens in a new tab)](https://twitter.com/hashtag/eventnews?src=hash&ref_src=twsrc%5Etfw) > [http://t.co/uuIVi4KJLK (opens in a new tab)](http://t.co/uuIVi4KJLK) > [http://t.co/EOja0vcn4f (opens in a new tab)](http://t.co/EOja0vcn4f) > > — Stova (@stovatech) [April 29, 2013 (opens in a new tab)](https://twitter.com/stovatech/status/328899720892268544?ref_src=twsrc%5Etfw) **Are mobile event apps essential?** A recent study by exhibition and event app provider Propeller Mobile found that organizations in the United Kingdom have increased their use of event applications by 49 percent. Why? A lot of it comes from their own trust and usage of mobile applications. Two-thirds of respondents agreed that apps not only enhance the attendee experience, but also help meet the event professional’s goals. [Event Industry News reports (opens in a new tab)](http://www.eventindustrynews.co.uk/2013/04/25/survey-shows-49-increase-in-the-use-of-event-apps/) that 80 percent of organizations in the U.S. have been providing event apps or will provide one within the next two years. *(ht [@etouches (opens in a new tab)](https://twitter.com/etouches/status/328899720892268544) )* ### In The Now > Downloading this with the quickness. RT [@mashable (opens in a new tab)](https://twitter.com/mashable?ref_src=twsrc%5Etfw) > : Google Now Comes to iOS [http://t.co/aBCH18thTU (opens in a new tab)](http://t.co/aBCH18thTU) > > — Kevin Manne (@k3v2) [April 29, 2013 (opens in a new tab)](https://twitter.com/k3v2/status/328872946959519744?ref_src=twsrc%5Etfw) **Do you need a virtual assistant?** If you’re an iOS user, today is your lucky day. Apple broke into the scene with the Siri service, and now [Google is bringing Google Now into play (opens in a new tab)](http://mashable.com/2013/04/29/google-now-iphone/) . Google Now is basically a virtual assistant, but it even anticipates what you’re going to search for before you search it. “Our goal is to get you the right information, at just the right time,” [Larry Page wrote on his Google+ page (opens in a new tab)](https://plus.google.com/+LarryPage/posts/3rSxJGE8Umx) . “Now provides boarding passes, delivery updates, and traffic conditions… without you having to ask first. And this quarter we added movie tickets nicely packaged with directions to the theater.” Do you plan to give Google Now a spin? *(ht [@k3v2/ (opens in a new tab)](https://twitter.com/k3v2/status/328872946959519744) )* What links have you been sharing today? Let us know in the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#apps](https://associationsnow.com/tag/apps/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#mobile strategy](https://associationsnow.com/tag/mobile-strategy/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F04%2F29%2Fsocial-media-roundup-keep-mobile-apps-in-your-event-arsenal%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !