--- title: "Watch or Read? Magazines Offering Online Video Content" id: "17281" type: "post" slug: "watch-or-read-magazines-offering-online-video-content" published_at: "2013-05-06T20:24:31+00:00" modified_at: "2026-03-15T20:12:14+00:00" url: "https://associationsnow.com/2013/05/06/watch-or-read-magazines-offering-online-video-content/" markdown_url: "https://associationsnow.com/2013/05/06/watch-or-read-magazines-offering-online-video-content.md" excerpt: "Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "digital media" - "magazine" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Watch or Read? Magazines Offering Online Video Content For anyone wishing they could get more from their print magazines, some well-known consumer magazine brands are creating content that you can watch instead of read. Condé Nast, the publisher behind magazines such as *Wired*, *Vogue*, and *GQ*, [announced last week it will add 30 new digital video series (opens in a new tab)](http://www.condenast.com/press/press-releases/2013/05/01/conde-nast-entertainment-adds-programming-inspired-vogue-and-wired-d) to its online programming network. [The New York Times reported (opens in a new tab)](http://www.nytimes.com/2013/05/02/business/media/conde-nast-introduces-web-series-for-its-magazines.html?_r=0) that at the second annual Digital Content NewFront presentations, which showcase digital video content and corresponding advertising opportunities, Condé Nast Entertainment (CNE) presented previews of several shows set to debut later this year as well as a few clips of shows that have already started running, including *Glamour*’s “[Elevator Makeover (opens in a new tab)](http://youtu.be/a_TZW3ifpzU) .” “We are offering advertisers a unique proposition—premium content released daily, broad distribution, and tremendous marketing support,” Fred Santarpia, CNE executive vice president and chief digital officer, said in a statement. Other CondéNast titles that will release videos in 2013 include *Wired*,*GQ*, *Vanity Fair, Teen Vogue*,*Epicurious*, and*Style.com*, according to the *Times*, which also reported that Condé Nast President Robert A. Sauerberg Jr. emphasized the new video ventures are not meant to replace the company’s print products. “Our company is founded in print,” Sauerberg said. “This is an extension of what we are doing. We see this as a new business that is not in lieu of but in addition to.” Bolstering print content with video is an approach some association publications have also tried, though not on the same scale as large consumer publications. A company like Condé Nast has the resources “to put against video production, which is extremely labor intensive and can be expensive,” said Harry Goldstein, editorial director, digital, at *IEEE Spectrum* magazine, which has been experimenting with [video (opens in a new tab)](http://spectrum.ieee.org/multimedia/videos) and other multimedia elements since 2007. *IEEE Spectrum*, for example, produces a fairly low-cost [series of videos (opens in a new tab)](http://beta.spectrum.ieee.org/video/semiconductors/memory/watch-a-memory-bit-switch-in-real-time) in which editors interview researchers or engineers via Skype or Google+ Hangouts, incorporating graphics and images. In addition to video, the magazine incorporates podcasts and slideshows to supplement print and blog content. Whether trying to demonstrate a do-it-yourself project (like [creating an electronic derailleur for a hybrid bicycle (opens in a new tab)](http://spectrum.ieee.org/geek-life/hands-on/diy-electronic-bicycle-derailleur) ) or interviewing an engineering and computer science professor about [hacking into pacemakers (opens in a new tab)](http://spectrum.ieee.org/podcast/biomedical/devices/hacking-pacemakers) , “we try to find the most appropriate way to tell the story,” Goldstein said. He added that publications don’t necessarily need to worry about production value when it comes to online videos: “If there’s something to see, if there’s something to explain, and if video can tell that story, worry less about production values themselves than the content, because that’s what people are going to be looking at.” (iStockphoto/Thinkstock) [Katie Bascuas](https://associationsnow.com/author/katie-bascuas/) Katie Bascuas is a former associate editor at Associations Now in Washington, DC. [More articles by this author](https://associationsnow.com/author/katie-bascuas/) Tags: [#Business](https://associationsnow.com/tag/business/) [#digital media](https://associationsnow.com/tag/digital-media/) [#magazine](https://associationsnow.com/tag/magazine/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoPardotFionta 1 26 20211February 1, 2021](https://associationsnow.com/2021/02/01/pardotfionta-1-26-20211/) - [TemplateMembers onlyDigital Media Services CoordinatorJuly 14, 2015](https://associationsnow.com/2015/07/14/digital-media-services-coordinator/) - [TemplateMembers onlyAssistant Director of Digital Media & Public AffairsJuly 10, 2015](https://associationsnow.com/2015/07/10/assistant-director-of-digital-media-public-affairs/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F05%2F06%2Fwatch-or-read-magazines-offering-online-video-content%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !