--- title: "Corporate Culture: The Complexity of Building the Right Approach" id: "17297" type: "post" slug: "corporate-culture-the-complexity-of-building-the-right-approach" published_at: "2013-05-07T17:52:50+00:00" modified_at: "2026-11-09T19:03:55+00:00" url: "https://associationsnow.com/2013/05/07/corporate-culture-the-complexity-of-building-the-right-approach/" markdown_url: "https://associationsnow.com/2013/05/07/corporate-culture-the-complexity-of-building-the-right-approach.md" excerpt: "Assembling your corporate culture requires is more complex than putting together a couple of puzzle pieces. Also: The widely-used hashtag chat platform TweetChat is in danger, thanks to some forthcoming Twitter API changes." taxonomy_category: - "Organizational Strategy" taxonomy_post_tag: - "AssociationsNow" - "corporate culture" - "Leadership" - "Organizational Structure" - "Workplace" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Corporate Culture: The Complexity of Building the Right Approach If you’ve ever put together a jigsaw puzzle, you know every piece is an integral part of the whole. It’s easy when you have the picture on the front of the box to lead you to your goal. But there’s no picture to guide you when it comes to putting together your corporate culture. How do you perceive in advance what the end product will look like? That, and more, in today’s Lunchtime Links: **Designing your corporate culture:**According to a *Harvard Business Review* blog post by author John Coleman, [multiple factors are involved in creating and maintaining corporate culture (opens in a new tab)](http://blogs.hbr.org/cs/2013/05/six_components_of_culture.html) , such as the office’s values, practices, and even its structure. For instance, open architecture can lead to greater collaboration among colleagues. Whether you’re designing your association’s culture or reinforcing its existing one, these factors aren’t isolated elements—they work together to foster it. **The trouble with TweetChat:**If you’re heavy user of Twitter, you may want to read up on this. *SocialFish* reports that TweetChat, a platform designed for facilitating live chats on social media, [will be affected by Twitter’s forthcoming API changes (opens in a new tab)](http://www.socialfish.org/2013/05/breaking-twitters-api-changes-will-cause-tweetchat-to-stop-working.html) . “Twitter is changing the way services like @TweetChat deliver data to users. In the very near future, TweetChat will most likely be unable to continue to provide our service,” according to a [warning on the TweetChat website (opens in a new tab)](http://tweetchat.com/) . It’s unclear how the service will be forced to change, but ETA is June 11. **Online community building:**NTEN’s recent survey on online platforms and community engagement found that people value being part of online communities because of the trust and information-sharing it provides. “People reported participating in online groups when it is a trusted group of others in the same field and found it validating to share experiences, get and receive help, crowdsource solutions to a problem, share ideas, and learn from others,” [NTEN reports (opens in a new tab)](http://www.nten.org/blog/2013/05/06/how-do-you-engage-online-results-of-an-online-platform-survey?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+nten+%28NTEN+Blog%29) . Respondents also considered mobile-friendly access and personalized connections to be key aspects of online platforms. How do you provide members online support, both technically and personally? What’s on your reading list today? Share your links in the comments below. (iStockphoto/Thinkstock) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#corporate culture](https://associationsnow.com/tag/corporate-culture/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Organizational Structure](https://associationsnow.com/tag/organizational-structure/) [#Workplace](https://associationsnow.com/tag/workplace/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoChallenge Legacy Mindsets at MMC+TechApril 17, 2026](https://associationsnow.com/2026/04/17/challenge-legacy-mindsets-at-mmctech/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F05%2F07%2Fcorporate-culture-the-complexity-of-building-the-right-approach%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !