--- title: "Will Google Glass Impact The Event Experience?" id: "17309" type: "post" slug: "will-google-glass-impact-the-event-experience" published_at: "2013-05-07T22:06:21+00:00" modified_at: "2026-11-09T19:03:55+00:00" url: "https://associationsnow.com/2013/05/07/will-google-glass-impact-the-event-experience/" markdown_url: "https://associationsnow.com/2013/05/07/will-google-glass-impact-the-event-experience.md" excerpt: "Event indsutry experts believe Google Glass could transform events into data-rich environments. Also: Give your events a longer life by producing content before, during and after the case." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "live updates" - "Marketing" - "Mid-Level Professional" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Will Google Glass Impact The Event Experience? Live Twitter updates. Floor maps. Real-time event updates. These are just some of the things event attendees can expect to see with wearable technology like Google Glass. > Focus on transforming events into content to build your brand and drive engagement before, during, and after your events. That, and more, in today’s Social Media Roundup: ### Wear Me > Google Glass will have ‘huge’ impact on events, says industry [http://t.co/4qVx9UAfJh (opens in a new tab)](http://t.co/4qVx9UAfJh) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#eventtech (opens in a new tab)](https://twitter.com/hashtag/eventtech?src=hash&ref_src=twsrc%5Etfw) > > — John Federico (@gadgetboy) [May 7, 2013 (opens in a new tab)](https://twitter.com/gadgetboy/status/331801296254406656?ref_src=twsrc%5Etfw) **Since Google Glass was announced,** there’s been speculation on how it could transform the way we “see,” literally. It taps into a brand-new realm for technological objects that’s never been used before. That being said, different industries have been shunning or embracing it. Some in the event industry are eager to see it take shape. “The more pervasive and ‘invisible’ the technology becomes the more powerful the potential. This will further blur the physical and digital worlds and allow for even more socially connected experiences and events,” Mike Kunheim, head of digital experience at Jack Morton, [told C&IT Magazine (opens in a new tab)](http://www.citmagazine.com/article/1180995/Google-Glass-will-huge-impact-events-says-industry?utm_content=bufferc5dbb&utm_source=buffer&utm_medium=facebook&utm_campaign=Buffer) . What’s your take on this technology? *(ht [@gadgetboy (opens in a new tab)](https://twitter.com/gadgetboy/status/331801296254406656) )* ### Don’t Let Content Pass You By https://twitter.com/AIBTMevent/status/331821515609878528 **Do you flesh out your events with content?** Events and conferences provide great content far beyond your company blog. According to Mykel Nahorniak, the CEO of Localist, some of the company’s customers agree. A survey showed that professionals who use his site to create online event calendars want to capitalize on events as sources of content. For them, and all organizations out there, Nahorniak has this message: “Focus on transforming events into content to build your brand and drive engagement before, during, and after your events.” Check out Nahorniak’s other recommendations for [creating powerful content marketing around events (opens in a new tab)](http://contentmarketinginstitute.com/2013/05/transform-events-into-powerful-content-marketing/) at the Content Marketing Institute. *(ht [@AIBTMevent (opens in a new tab)](https://twitter.com/AIBTMevent/status/331821515609878528) )* What links have you been sharing today? Let us know in the comments. (Flickr/infocux Technologies) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#live updates](https://associationsnow.com/tag/live-updates/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Future is Yours to Create. 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