--- title: "Social Media Roundup: Highlights from Springtime Expo 2013" id: "17453" type: "post" slug: "social-media-roundup-highlights-from-springtime-expo-2013" published_at: "2013-05-16T22:12:57+00:00" modified_at: "2026-11-09T19:03:48+00:00" url: "https://associationsnow.com/2013/05/16/social-media-roundup-highlights-from-springtime-expo-2013/" markdown_url: "https://associationsnow.com/2013/05/16/social-media-roundup-highlights-from-springtime-expo-2013.md" excerpt: "Jim Ziolkowski, the founder of buildOn, delivered a rousing speech on replenishing education. Also: How one exhibitor’s booth mixed fun, on-the-floor activities with their social media presence." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Expositions & Trade Shows" - "Meetings" - "online events" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Highlights from Springtime Expo 2013 [ASAE’s Springtime Expo 2013 (opens in a new tab)](http://www.springtimeexpo.com/) was a true celebration today—with speakers, exhibitors, and attendees sharing previews and ideas about what the meetings industry has in store for the year. Some social highlights from the show, and more, in today’s Social Media Roundup: ### Lessons to Learn https://twitter.com/HoltMolly/status/335063194588561408 https://twitter.com/aquamaiden1/status/335063046143746048 https://twitter.com/ER_Meetings/status/335062789632700418 **“It starts here.”** That was the call to action of Jim Ziolkowski, the founder and CEO of the nonprofit buildOn, during the General Session at this year’s Springtime Expo. His organization is dedicated both to rebuilding communities and involving kids in the process in after-school service programs. His speech evoked strong reactions from the audience. As we [reported a couple of weeks ago](http://associationsnow.com/2013/05/social-media-roundup-a-nonprofit-leaders-long-path/) , Ziolkowski focuses on improving education systems and neighborhoods through buildOn. ### Sharing The Love For HD > I love HD Technology because brings images to life. [#STExpo13 (opens in a new tab)](https://twitter.com/hashtag/STExpo13?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/m2q7DKRp3U (opens in a new tab)](http://t.co/m2q7DKRp3U) > > — Projection (@ProjectionInc) [May 16, 2013 (opens in a new tab)](https://twitter.com/ProjectionInc/status/335071731196784641?ref_src=twsrc%5Etfw) **How do you get booth visitors to project** their love for your product? Projection Inc., an AV and computer rental company, used funky outfits and a personalized image. They shared pictures of visitors with a word bubble answering why they love HD technology. Answers [ranged from quality (opens in a new tab)](https://twitter.com/ProjectionInc/status/335103568598151168%20) to [crisp brilliance in imagery (opens in a new tab)](https://twitter.com/ProjectionInc/status/335067270831296513) . How can your booth integrate a fun activity on the floor and on the web? *(ht [@ProjectionInc (opens in a new tab)](https://twitter.com/ProjectionInc) )* What links have you been sharing today? Let us know in the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. 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