--- title: "Networking Via Social Media: Here’s One Expert’s Secret" id: "17538" type: "post" slug: "networking-via-social-media-heres-one-experts-secret" published_at: "2013-05-23T16:09:25+00:00" modified_at: "2026-11-09T19:03:42+00:00" url: "https://associationsnow.com/2013/05/23/networking-via-social-media-heres-one-experts-secret/" markdown_url: "https://associationsnow.com/2013/05/23/networking-via-social-media-heres-one-experts-secret.md" excerpt: "How one twentysomething became one of the most trusted voices in social media. Also: Tech community leader explains why success comes from discipline." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "Leadership" - "Networking" - "New to Associations" - "NextGen" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "VP" taxonomy_persona: - "Early Career" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Networking Via Social Media: Here’s One Expert’s Secret Callie Schweitzer, director of marketing and communications for Vox Media, used social media to commandeer her web presence and build business connections. The social networking maven may still be in her 20s, but she exemplifies the power of engaging with online communities. Her [Twitter feed (opens in a new tab)](https://twitter.com/cschweitz) , which shares content she finds worth reading, receives plenty of praise. What’s her secret? > Success doesn’t come from feel-good messages and overinflated self esteem. It comes from grit, rules, and discipline. That, and more, in today’s Lunchtime Links: **Working the network:** What does Callie Schweitzer love about social media? It gives you access to infinite amounts of knowledge and interaction at your fingertips. From being well read to posing societal questions and engaging with feedback, she recognizes the importance of not just distributing content but finding the value within it. “I read every story looking for the nugget, the gem that will make most people interested in the piece. It’s the best quote or the best turn of phrase that will draw people in. And I’ve seen great responses like: ‘Wow, I’d never read this but that really brought me in,’” [she told Fast Company (opens in a new tab)](http://www.fastcompany.com/3009656/mobilizing/how-to-network-your-way-to-the-top-vox-medias-callie-schweitzer) . What techniques does your association have for networking via social media? **The disciplinary path:** Does success come from a plan or is it the product of sporadic decisions? According to Francisco Dao, founder of 50Kings, a private community for technology and media innovators, [success requires discipline to carry out a vision (opens in a new tab)](http://pandodaily.com/2013/05/21/the-importance-of-grit-rules-and-discipline/) , not just having said vision. “Success doesn’t come from feel-good messages and overinflated self esteem. It comes from grit, rules, and discipline.” **Moving on:** So things didn’t really turn out how you expected. According to *Forbes* writer Erika Andersen, [how you react to career letdowns shows a lot about your character (opens in a new tab)](http://www.forbes.com/sites/erikaandersen/2013/05/20/5-things-highly-successful-people-do-to-stay-motivated/) . What do you do next? Where do you start? Andersen advises giving yourself room to feel it. “Often, giving yourself a little time to grieve, or get angry, or feel overwhelmed or demoralized after a defeat is the best first step,” she writes. What are some of your best practices to stay motivated after things head south? What interesting reads have you found today? Let us know in your comments below. (futureshape/Flickr) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Networking](https://associationsnow.com/tag/networking/) [#New to Associations](https://associationsnow.com/tag/new-to-associations/) [#NextGen](https://associationsnow.com/tag/nextgen/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoASAE’s The ExchangeApril 24, 2025](https://associationsnow.com/2025/04/24/asaes-the-exchange/) - [VideoIntroducing the ASAE Future Leaders Professional Development ScholarshipJune 14, 2024](https://associationsnow.com/2024/06/14/introducing-the-asae-future-leaders-professional-development-scholarship/) - [VideoAllison Isch, PMP Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/allison-isch-pmp-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [ArticleHow Associations Can Assist Young ProfessionalsJune 12, 2026](https://associationsnow.com/2026/06/12/how-associations-can-assist-young-professionals/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F05%2F23%2Fnetworking-via-social-media-heres-one-experts-secret%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !