--- title: "Lunchtime Links: The Rise of Vine" id: "17779" type: "post" slug: "lunchtime-links-the-rise-of-vine" published_at: "2013-06-04T18:24:59+00:00" modified_at: "2026-03-15T20:24:11+00:00" url: "https://associationsnow.com/2013/06/04/lunchtime-links-the-rise-of-vine/" markdown_url: "https://associationsnow.com/2013/06/04/lunchtime-links-the-rise-of-vine.md" excerpt: "Twitter’s video-sharing tool, Vine, is growing like a weed. What could it add to your association’s social media strategy? Also: Two mobile apps that aim to seep into your daily routine." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "apps" - "AssociationsNow" - "Leadership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Lunchtime Links: The Rise of Vine Short, snappy videos are the new social media fad on the block. Has your association jumped on the Vine bandwagon? That, and more on mobile apps, in today’s Lunchtime Links: **A Vine new world:** Twitter’s mobile video app, Vine, has reached a whopping 13 million users in about four months, and it’s not stopping there. The app recently became available to Android users. To put that in context, it took Instagram about a year to reel in 10 million users and even longer to come to Android phones, according to *The New York Times*’ Bits Blog. “Part of the appeal of Vine lies in its simplicity, particularly the interface of the tool, which lets people shoot and edit clips by tapping the screen and quickly uploading them to the app and to the Web,” *NYT* tech writer Jenna Wortham [notes on Bits Blog (opens in a new tab)](http://bits.blogs.nytimes.com/2013/06/03/vine-twitters-new-video-tool-hits-13-million-users/) . Has your association integrated Vine or another video tool into its social media outreach? **Creating a productive, app-y routine:** How can a mobile app help improve your productivity? The key is finding one that fits your needs. If you’re forgetful, get one that’s alert heavy. Or if you long for more organization, get one that’s more like a calendar than a checklist. App designers themselves are looking for ways to help. One example, Any.DO, uses a to-do-list reminder format that helps manage your daily routines. Check out *Fast Company’s* take on why and how productivity apps are poised to [become rituals (opens in a new tab)](http://www.fastcompany.com/3010346/work-smart/when-do-apps-become-rituals) in users’ lives. **Summer reading:** With the weather perfect for some patio reading, you may be looking for some great new summer reads. To help, *Business Insider* compiled “[27 Books Every Entrepreneur Should Read. (opens in a new tab)](http://www.businessinsider.com/best-business-books-for-entrepreneurs-2013-5) ” From building a startup to developing business ideas, the list is packed with selections to improve your leadership skills and strategy. What interesting books or reads have your attention today? Let us know in the comments. (sturgill/Flickr) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#apps](https://associationsnow.com/tag/apps/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F06%2F04%2Flunchtime-links-the-rise-of-vine%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !