--- title: "Don’t Control Your Speakers; Let Them Speak" id: "17888" type: "post" slug: "dont-control-your-speakers-let-them-speak" published_at: "2013-06-11T22:22:12+00:00" modified_at: "2026-11-09T19:01:58+00:00" url: "https://associationsnow.com/2013/06/11/dont-control-your-speakers-let-them-speak/" markdown_url: "https://associationsnow.com/2013/06/11/dont-control-your-speakers-let-them-speak.md" excerpt: "Controlling every aspect of your event speaker’s presentation can be a clear sign of distrust. Also: How some companies are using Vine for their clients." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "event planning" - "Meetings" - "Mid-Level Professional" - "public speaking" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Don’t Control Your Speakers; Let Them Speak You’ve hired a speaker for your event, so let them do what they do best: Speak. Give your speakers the trust they deserve, and more, in today’s Social Media Roundup. ### Don’t Speak Up > Dear Event Planner, I Hate You. Sincerely, Your Speaker. [http://t.co/g88JVSI1FI (opens in a new tab)](http://t.co/g88JVSI1FI) > [New [@EventMB (opens in a new tab)](https://twitter.com/eventmb?ref_src=twsrc%5Etfw) > ] [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > > — Julius Solaris (@tojulius) [June 11, 2013 (opens in a new tab)](https://twitter.com/tojulius/status/344483611292094464?ref_src=twsrc%5Etfw) **Silence is sometimes the answer.**Many event professionals make the mistake of hiring speakers for their event, and then proceed to micromanage what they present, even monitoring the words they say. In his article, [“Dear Event Planner, I Hate You. Sincerely, Your Speaker,” (opens in a new tab)](http://www.eventmanagerblog.com/speakers-management) Julius Solaris says, “Not trusting the speaker’s content means not trusting the speaker. Stop doing that.” If you’ve hired a good speaker, they should have a sound portfolio of their work, which is most likely why *you* hired them to speak at your event. Don’t control your speakers’ output. Instead, trust the professionals and let them do their job. *(ht @[tojulius (opens in a new tab)](https://twitter.com/tojulius/status/344483611292094464) )* ### Strategize With Vine > How the New York auto show used [#vine (opens in a new tab)](https://twitter.com/hashtag/vine?src=hash&ref_src=twsrc%5Etfw) > to reach millions [http://t.co/z9EKlFGKTD (opens in a new tab)](http://t.co/z9EKlFGKTD) > [#socialMarketing (opens in a new tab)](https://twitter.com/hashtag/socialMarketing?src=hash&ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > > — Elisabetta Ingino (@EliIngino) [June 11, 2013 (opens in a new tab)](https://twitter.com/EliIngino/status/344493065265881088?ref_src=twsrc%5Etfw) **Instead of creating videos, create strategy.**For those who couldn’t attend the New York International Auto Show earlier this year, Vine was their behind-the-scenes access. Situation Interactive, the digital marketing agency for the show, relied on the video-sharing tool to boost awareness of the show and to try out new marketing strategies. [According to BizBash (opens in a new tab)](http://www.bizbash.com/how-the-new-york-auto-show-used-vine-to-reach-millions/new-york/story/26397#sthash.NcO1YzgQ.TzYDPdEH.dpbs) , the agency had people follow Twitter and Facebook to find out what the audience wanted to see from the show. Then two team members would make these requests a reality using Vine. The result? Videos that have reached millions of viewers. “[Vine is perfect for the social Web where everything is so fast (opens in a new tab)](http://www.bizbash.com/how-the-new-york-auto-show-used-vine-to-reach-millions/new-york/story/26397#sthash.NcO1YzgQ.TzYDPdEH.dpbs) and fleeting and you want something quick to grab someone’s attention,” Creative Strategy Supervisor Angie Gannon told the publication. *(ht @[EliIngino (opens in a new tab)](https://twitter.com/EliIngino/status/344493065265881088) )* Does your organization include Vine in its social media strategy? Share your thoughts in the comments. (iStockphoto/Thinkstock) [Jasmine McGee](https://associationsnow.com/author/jasmine-mcgee/) Jasmine McGee is a contributor to Associations Now. 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