--- title: "Google’s Social Services for Businesses Get Unified Dashboard" id: "17921" type: "post" slug: "googles-social-services-for-businesses-get-unified-dashboard" published_at: "2013-06-13T18:50:24+00:00" modified_at: "2026-11-09T19:03:30+00:00" url: "https://associationsnow.com/2013/06/13/googles-social-services-for-businesses-get-unified-dashboard/" markdown_url: "https://associationsnow.com/2013/06/13/googles-social-services-for-businesses-get-unified-dashboard.md" excerpt: "If you have a page on Google+, the company’s new Dashboard could help you ensure that you’re not getting bogged down in the details when you simply need an overview." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "dashboard" - "Google+" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Google’s Social Services for Businesses Get Unified Dashboard It may play second-fiddle to other social platforms right now, but Google+ is working hard to change that. Its latest effort is a new dashboard designed to make it easier for organizations to track what’s happening on the network. What you need to know: **What it does:** The new dashboard allows businesses with Google+ pages to easily update their information, track trends, and launch Google Hangouts from a single point of entry. Previously, information for different parts of the Google platform had to be updated using different interfaces, so the change is a huge time-saver. And for local businesses, it offers other benefits, such as map-tracking and an overview of Google AdWords campaigns. **The intent:** Google’s goal with this dashboard is to make it easier to handle all of Google’s social services—including analytics, interactions with other users, and plug-ins—from a single interface. “Today millions of businesses use Google+ to connect with their customers in meaningful ways. Many of these businesses also use AdWords to promote their products; Maps to update store info; and YouTube to publish high-quality video content (to name a few),” [explains Pavni Diwanji (opens in a new tab)](https://plus.google.com/u/0/+PavniDiwanji/posts/47t6tSKha31) , a senior director at Google, in a public post. The dashboard is intended to bring these disparate elements together at a glance for the user. **A difference in approach:** [TechCrunch’s Frederic Lardinois notes (opens in a new tab)](http://techcrunch.com/2013/06/10/new-google-dashboard-lets-page-owners-manage-their-online-presence-adwords-express-and-offers-campaigns/) that this approach seems counter to how other social networks handle page ownership, which he sees as both a strength and a weakness. “It’s fascinating to see Google build all of these tools itself,” Lardinois writes. “That’s a big contrast to Facebook’s approach, which has focused on opening APIs to let third parties build presence-management tools for businesses. Google gets tighter control of the experience but can’t provide customized set-ups for different types of businesses.” **Third-party solutions?** While the new Google+ dashboard gives businesses and other organizations a good starting point, one thing it lacks is a good way to schedule posts—a key element of social media for organizations manning multiple platforms. If you need something a little more comprehensive, several social platforms, including Sprout Social and HootSuite, also support Google+. Other popular platforms, like Buffer, have yet to receive access to Google’s APIs to allow for such scheduling. A full list of third-party providers that plug in to Google+ [is available here (opens in a new tab)](http://www.google.com/+/business/3rdpartytools.html) . Will these changes encourage you to do more with Google+? Let us know your take on the network below. (screenshot via Google) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#dashboard](https://associationsnow.com/tag/dashboard/) [#Google+](https://associationsnow.com/tag/google/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyONS Membership DashboardMarch 24, 2008](https://associationsnow.com/2008/03/24/ons-membership-dashboard/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F06%2F13%2Fgoogles-social-services-for-businesses-get-unified-dashboard%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !