--- title: "Social Media Roundup: The State of Community Management" id: "18097" type: "post" slug: "social-media-roundup-the-state-of-community-management" published_at: "2013-06-25T21:59:44+00:00" modified_at: "2026-11-09T19:03:22+00:00" url: "https://associationsnow.com/2013/06/25/social-media-roundup-the-state-of-community-management/" markdown_url: "https://associationsnow.com/2013/06/25/social-media-roundup-the-state-of-community-management.md" excerpt: "A recent report reveals organizations find community management more valuable than ever. Also: Is it more important to be the first or to be the best?" taxonomy_category: - "Organizational Strategy" taxonomy_post_tag: - "AssociationsNow" - "Category Creation" - "Innovation" - "Leadership" - "Web Strategy" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: The State of Community Management How do you keep your staff in an innovative gear? Make creativity programs a part of your company culture. That, and more, in today’s Social Media Roundup: ### Internal Innovation https://twitter.com/ThadLurie/status/349525059209146368 **Sometimes, what we need is time**—time to innovate, brainstorm, get creative. The professional social network LinkedIn has developed several programs to encourage innovation among its staff, including what it calls the “[in]cubator,” which allows staff to develop and pitch ideas to executives. If an idea is approved, LinkedIn gives employees the resources they need to make the idea a reality. “In addition to our talent, in addition to the culture and in addition to the infrastructure, there are some very specific activities and processes we’ve set up that enable people to think more creatively,” [LinkedIn CEO Jeff Weiner told Worldmakers (opens in a new tab)](http://www.linkedin.com/today/post/article/20130624191834-25153523-innovating-from-within-linkedin-s-jeff-weiner-on-worldmakers?_mSplash=1) . What type of program would support your employees’ creative process? *(ht [@ThadLurie (opens in a new tab)](//twitter.com/ThadLurie/status/349525059209146368) )* ### Create Your Own Category https://twitter.com/jcufaude/status/349164785243414531 **The benefits of being first:**How cool would it be to develop a product that’s never existed before? The Cambridge Group’s Eddie Yoon and Linda Deeken, [writing for Harvard Business Review (opens in a new tab)](http://hbr.org/2013/03/why-it-pays-to-be-a-category-creator/ar/1) , argue that developing something completely new—what they call “creating a category”—is the trick to steady profitability and growth. “Category creators experience much faster growth and receive much higher valuations from investors than companies bringing only incremental innovations to market,” they write. Startups take the lead on this front. “Although large companies have the resources, capabilities, and growth aspirations to drive category creation,” Yoon and Deen continue, “many market leaders merely sit on the sidelines watching new entrants create breakthrough products and business models.” How are you helping your industry explore category creation opportunities? *(ht @[jcufaude (opens in a new tab)](https://twitter.com/jcufaude/status/349164785243414531) )* What links have you been sharing today? Let us know in the comments. (iStockphoto/Thinkstock) [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Category Creation](https://associationsnow.com/tag/category-creation/) [#Innovation](https://associationsnow.com/tag/innovation/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Web Strategy](https://associationsnow.com/tag/web-strategy/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [ArticleKeys to Innovation at Long-Running AssociationsNovember 3, 2026](https://associationsnow.com/2026/11/03/keys-to-innovation-at-long-running-associations/) - [ArticleThree Habits Association Leaders Should Adopt for Agile Strategic PlanningOctober 29, 2026](https://associationsnow.com/2026/10/29/three-habits-association-leaders-should-adopt-for-agile-strategic-planning/) - [VideoChallenge Legacy Mindsets at MMC+TechApril 17, 2026](https://associationsnow.com/2026/04/17/challenge-legacy-mindsets-at-mmctech/) - [Article#MMCCon Keynote: Mike Maddock on the Expertise TrapApril 29, 2022](https://associationsnow.com/2022/04/29/mmccon-keynote-mike-maddock-on-the-expertise-trap/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F06%2F25%2Fsocial-media-roundup-the-state-of-community-management%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !