--- title: "Lunchtime Links: Say Goodbye To Empty Promises" id: "18327" type: "post" slug: "lunchtime-links-say-goodbye-to-empty-promises" published_at: "2013-07-05T16:00:03+00:00" modified_at: "2026-03-15T20:35:52+00:00" url: "https://associationsnow.com/2013/07/05/lunchtime-links-say-goodbye-to-empty-promises/" markdown_url: "https://associationsnow.com/2013/07/05/lunchtime-links-say-goodbye-to-empty-promises.md" excerpt: "Don't go around making promises you can't keep. Also: Netflix's philosophy is simpler than you'd imagine---cut out the middleman and create storytelling directly for the consumer." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "audience engagement" - "Leadership" - "Live Events" - "live streaming" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Lunchtime Links: Say Goodbye To Empty Promises Do you find yourself sometimes making empty promises, fully intending to fulfill a commitment but then lacking the time to do it? Learn to admit that you just can’t do everything. That, and more, in today’s Lunchtime Links. **Admit that you’re too busy:** You want to be helpful, but you’re busy. You may have a tendency to say “yes” to everyone, promising to accomplish things you know aren’t going to be on your radar anytime soon. In situations like these, [Fast Company contributor Scott Walcheck advises (opens in a new tab)](http://www.fastcompany.com/3013744/7-steps-to-curing-your-empty-promise-disease) that you get comfortable saying “no” or “not now.” “Really, a thoughtful ‘no’ is often much better than a ‘yes’ if there’s little intention to follow through on set expectations,” Walcheck writes. Too many empty promises could create a perception that your word isn’t reliable. Be honest; people will have more respect for you when you admit (in a thoughtful tone) that you just can’t help. **Netflix’s philosophy:**What makes Netflix a model worth learning from? In a recent panel, Ted Sarandos, the company’s chief content officer, discussed its storytelling approach. While many cable networks aim to please the middleman (read: advertisers), Sarandos says Netflix focuses on directly reaching the consumer. “One of the downfalls of television is that it has developed into a completely ‘b to b’ business. It really isn’t beholden to the audience anymore,” Sarandos explained in the panel, [covered by The Atlantic’s Conor Friedersdorf (opens in a new tab)](http://www.theatlantic.com/technology/archive/2013/06/the-philosophy-of-netflix-its-chief-content-officer-champions-storytelling/277354/) . “That’s why so few programs are great. Netflix is a direct-to-consumer relationship. If you don’t like Netflix, you click one button, you cancel, and you’re done.” Netflix uses original programming—storytelling—and direct engagement to stand out to its audience. How can you apply this philosophy to your own organization? **Live streaming considerations:** Thinking about live streaming? If so, it could change the entire approach to your event—particularly how you engage with your audience. [BizBash contributor Alex Frias (opens in a new tab)](http://www.bizbash.com/guest-column-5-tips-for-live-streaming-events/washington/story/26570#sthash.XgHuafDW.6t3qqrKq.dpbs) has some thoughts on the matter, including this: “Keep the digital event interesting by giving the online audience the ability to contribute to the live event, and consider using an M.C. or event host to keep them updated about what’s happening onsite.” If your event is broadcast on Ustream or Livestream, you can capture viewers from their built-in audience. And, of course, Twitter and Facebook hashtags will help create buzz for your live event. What are you reading today? Let us know in the comments. [Jasmine McGee](https://associationsnow.com/author/jasmine-mcgee/) Jasmine McGee is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/jasmine-mcgee/) Tags: [#audience engagement](https://associationsnow.com/tag/audience-engagement/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Live Events](https://associationsnow.com/tag/live-events/) [#live streaming](https://associationsnow.com/tag/live-streaming/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2017 XDP Facebook Live BroadcastApril 11, 2017](https://associationsnow.com/2017/04/11/2017-xdp-facebook-live-broadcast/) - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) - [VideoMelvin Tennant, CAE, President & CEO of Meet Minneapolis, Welcomes You to Great Ideas 2026September 2, 2026](https://associationsnow.com/2026/09/02/melvin-tennant-cae-president-ceo-of-meet-minneapolis-welcomes-you-to-great-ideas-2026/) - [VideoASAE TV Daily Recap: Final Day at the 2026 ASAE Annual Meeting & ExpositionAugust 24, 2026](https://associationsnow.com/2026/08/24/asae-tv-daily-recap-final-day-at-the-2026-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F07%2F05%2Flunchtime-links-say-goodbye-to-empty-promises%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !