--- title: "Social Media Roundup: The Art of Printed Brochures" id: "18370" type: "post" slug: "social-media-roundup-the-art-of-printed-brochures" published_at: "2013-07-09T22:16:39+00:00" modified_at: "2026-11-09T19:01:48+00:00" url: "https://associationsnow.com/2013/07/09/social-media-roundup-the-art-of-printed-brochures/" markdown_url: "https://associationsnow.com/2013/07/09/social-media-roundup-the-art-of-printed-brochures.md" excerpt: "In this day and age, having a digital presence for your business is almost mandatory, but don’t forsake printed brochures at your next event. Also: Your meeting attendees shouldn’t be exempt from the freedom to create choices." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "brochures" - "Business" - "Live Events" - "Marketing" - "Mid-Level Professional" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: The Art of Printed Brochures Whether you keep it simple or go all-out with design, a printed brochure is still a great way to promote an event or initiative. Discover the different types of brochures out there, and more, in today’s Social Media Roundup: ### Choosing The Right Brochure > Discover 6 basic types of printed brochures: [http://t.co/TOpFLgTMWa (opens in a new tab)](http://t.co/TOpFLgTMWa) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > > — Heidi Thorne (@heidithorne) [July 9, 2013 (opens in a new tab)](https://twitter.com/heidithorne/status/354617506104754176?ref_src=twsrc%5Etfw) **Don’t laugh—printing stuff on paper** is still a necessary part of what associations do, so it’s best to know your options. And while printing can be expensive, a well-designed brochure could be worth the cost. In her HubPages article “[How to Use Brochure Printing for Your Business (opens in a new tab)](http://heidithorne.hubpages.com/hub/How-to-Use-Brochure-Printing-for-Your-Business) ,” marketing expert Heidi Thorne gives a full breakdown of the types of brochures, designs, printing, and paper options. Why does it matter? Thorne writes that a “well-organized and beautifully printed physical brochure can often make a significant impression since it engages multiple senses (vision, touch), which can improve chances of making a sale. Carefully evaluate whether the intended audience is more likely to respond to an online or printed piece.” *(ht @[heidithorne (opens in a new tab)](https://twitter.com/heidithorne/status/354617506104754176) )* ### Participant-Driven Meetings > Meeting participants deserve real choices, not just window dressing [@ASegar (opens in a new tab)](https://twitter.com/ASegar?ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [http://t.co/vOMNcylK29 (opens in a new tab)](http://t.co/vOMNcylK29) > > — Spotl1ght Communications (@Spotlight_Coms) [July 9, 2013 (opens in a new tab)](https://twitter.com/Spotlight_Coms/status/354523778828611585?ref_src=twsrc%5Etfw) **Give your meeting attendees the freedom to choose** how they learn, engage, and connect. It can be difficult to please everyone, but by giving attendees a choice, you can create a vibrant experience that is truly participant-driven. In his latest blog post (complete with cute photos of his grandkids), former physics prodigy and master event planner [Adrian Segar discusses (opens in a new tab)](http://www.conferencesthatwork.com/index.php/event-design/2013/07/meeting-participants-deserve-real-choices-not-just-window-dressing/) how social production should be a model for adopting innovative participant-driven meetings. “Meeting planners now need to take on the ‘frightening job’ of changing conference models to those that *give participants real choices* about what, how, and with whom they engage, learn, and connect,” writes Segar. *(ht @[CUTComs (opens in a new tab)](https://twitter.com/CUTComs/status/354523778828611585) )* What choices are you giving your meeting attendees? Let us know in the comments. (iStockphoto/Thinkstock) [Jasmine McGee](https://associationsnow.com/author/jasmine-mcgee/) Jasmine McGee is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/jasmine-mcgee/) Tags: [#brochures](https://associationsnow.com/tag/brochures/) [#Business](https://associationsnow.com/tag/business/) [#Live Events](https://associationsnow.com/tag/live-events/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [TemplateMembers onlyNAILBA University BrochureMay 22, 2007](https://associationsnow.com/2007/05/22/nailba-university-brochure/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F07%2F09%2Fsocial-media-roundup-the-art-of-printed-brochures%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !