--- title: "TradeMarks Study: Who Ranks Highest in Social Media?" id: "18602" type: "post" slug: "trademarks-study-who-ranks-highest-in-social-media" published_at: "2013-07-24T22:09:57+00:00" modified_at: "2026-11-09T19:07:11+00:00" url: "https://associationsnow.com/2013/07/24/trademarks-study-who-ranks-highest-in-social-media/" markdown_url: "https://associationsnow.com/2013/07/24/trademarks-study-who-ranks-highest-in-social-media.md" excerpt: "A new study, the TradeMarks Model, scored Washington DC-based associations according to 15 characteristics. Can you guess the one that ranked the highest? Plus: Spot potential leaders at your next meeting." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Communications" - "Marketing" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » TradeMarks Study: Who Ranks Highest in Social Media? Want to improve your association’s social media presence? Maybe you should check out the association that a new study ranked highest for it. The details, and more, in today’s Social Media Roundup: ### TOP OF THE CLASS > And the [#association (opens in a new tab)](https://twitter.com/hashtag/association?src=hash&ref_src=twsrc%5Etfw) > with the most effective social media presence, according to new study: [@CEA (opens in a new tab)](https://twitter.com/CEA?ref_src=twsrc%5Etfw) > . [http://t.co/MM7CbQ9yrT (opens in a new tab)](http://t.co/MM7CbQ9yrT) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — CEO Update (@ceoupdate) [July 24, 2013 (opens in a new tab)](https://twitter.com/ceoupdate/status/360104253450235904?ref_src=twsrc%5Etfw) **They probably already tweeted this.** The Consumer Electronics Association ranked highest for social media among Washington, DC, associations [in the TradeMarks Study (opens in a new tab)](http://trademarks.apcoworldwide.com/washington-rankings) put together by EurActiv, APCO Insight, and *National Journal*. The Washington model of the study scored associations on 15 key characteristics. The study says those that excel use “current technology, including online and social media, to communicate and engage with key audiences.” CEA, which represents the consumer electronics industry and produces the annual International CES Conference, has [nearly 16,000 Twitter followers (opens in a new tab)](https://twitter.com/cea) and [more than 18,000 fans on Facebook (opens in a new tab)](https://www.facebook.com/ConsumerElectronicsAssociation) . It provides tools to contact members of Congress via social media and encourages them to support industry policies. The association also hosts Twitter chats (using the hashtag #CEAGreen) that give participants the chance to win a free [Nest (opens in a new tab)](http://nest.com/) device. *(ht @[TheCEOUpdate (opens in a new tab)](https://twitter.com/TheCEOUpdate/status/360104253450235904) )* ### Best LEADERSHIP QUALITIES > 5 ways to spot a potential leader: [http://t.co/RFuHAq5ohp (opens in a new tab)](http://t.co/RFuHAq5ohp) > [#leadership (opens in a new tab)](https://twitter.com/hashtag/leadership?src=hash&ref_src=twsrc%5Etfw) > > — Market America (@MarketAmerica) [July 24, 2013 (opens in a new tab)](https://twitter.com/MarketAmerica/status/360085999361069056?ref_src=twsrc%5Etfw) **Do they have what it takes?** Next time you’re in a meeting, take a look around the room. If there’s someone sneaking a peek at a phone every few minutes or tearing the label off a water bottle, that person is probably not leadership material. Good potential leaders will engage with people, not screens, and keep their composure even in the most boring meetings. [Executive Les McKeown explains more in Inc. (opens in a new tab)](http://www.inc.com/les-mckeown/how-to-spot-a-potential-leader.html) : “True leaders are too intensely focused to get agitated, too engaged to be nervous, and too invested to be bored.” *(ht @[MarketAmerica (opens in a new tab)](https://twitter.com/MarketAmerica/status/360085999361069056) )* What links are you sharing today? Let us know in the comments. [Chris Brandon](https://associationsnow.com/author/chris-brandon/) Christopher Brandon is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/chris-brandon/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Communications](https://associationsnow.com/tag/communications/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. Attend MMC+T 2025!April 2, 2025](https://associationsnow.com/2025/04/02/the-future-is-yours-to-create-attend-mmct-2025/) - [VideoAttend MMC+Tech 2025 in Washington, D.C.!April 2, 2025](https://associationsnow.com/2025/04/02/attend-mmctech-2025-in-washington-d-c/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F07%2F24%2Ftrademarks-study-who-ranks-highest-in-social-media%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !