--- title: "ASAE 2013: Clips for Thought" id: "18866" type: "post" slug: "asae-2013-clips-for-thought" published_at: "2013-08-05T22:00:59+00:00" modified_at: "2026-11-09T19:03:04+00:00" url: "https://associationsnow.com/2013/08/05/asae-2013-clips-for-thought/" markdown_url: "https://associationsnow.com/2013/08/05/asae-2013-clips-for-thought.md" excerpt: "ASAE 2013 presenters and attendees share their video recommendations, including the key to inspiration leadership and what chief information officers need to do to keep conversations productive." taxonomy_category: - "Executive Leadership" taxonomy_post_tag: - "AssociationsNow" - "Cost Management" - "inspiration" - "Leadership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » ASAE 2013: Clips for Thought Video recommendations from ASAE 2013 include author Simon Sinek’s take on the importance of finding answers to the question “Why?” Also in today’s Social Media Roundup, why IT officers need to reignite dialogue with clients. ### Start With Why > Talking about Simon Sinek’s “Start With Why.” Watch this video if you havent yet. [http://t.co/76ZVrXAgIK (opens in a new tab)](http://t.co/76ZVrXAgIK) > [#ASAE13 (opens in a new tab)](https://twitter.com/hashtag/ASAE13?src=hash&ref_src=twsrc%5Etfw) > > — Nathan Victoria (he/him/his) (@NathanVictoria) [August 5, 2013 (opens in a new tab)](https://twitter.com/NathanVictoria/status/364408183155990529?ref_src=twsrc%5Etfw) **First principles matter to leadership.** ASAE 2013 attendee and association professional [Nathan Victoria (opens in a new tab)](https://twitter.com/NathanVictoria) recommended author [Simon Sinek’s video from TED Talks (opens in a new tab)](http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html) on how great leaders inspire action. Sinek suggests that inspirational leadership stems from answering the question “Why?” *(ht [@NathanVictoria (opens in a new tab)](https://twitter.com/NathanVictoria) )* ### Conversation Changer > @ThadLurie recommends [@HarvardBiz (opens in a new tab)](https://twitter.com/HarvardBiz?ref_src=twsrc%5Etfw) > ‘s “Change the Conversation, Change the Game.” [http://t.co/SsAx6ZJLIF (opens in a new tab)](http://t.co/SsAx6ZJLIF) > [#asae13 (opens in a new tab)](https://twitter.com/hashtag/asae13?src=hash&ref_src=twsrc%5Etfw) > LH31 > > — Bill Sheridan, CAE, CPT (@BillSheridan) [August 5, 2013 (opens in a new tab)](https://twitter.com/BillSheridan/status/364368831638016001?ref_src=twsrc%5Etfw) **CIOs need to change the conversation to get better results.** Thad Lurie, managing director of technology consulting services for Old Town IT, told conference-goers to check out a panel discussion on how chief information officers need to have a “dramatic new conversation with their C-suite colleagues.” Lurie told the audience that he intended to watch the clip on [Harvard Business Review (opens in a new tab)](http://blogs.hbr.org/events/2013/05/change-the-conversation-change.html) casually, but said that he was glued to the screen. The panel includes business author Gary Hamel; Jim Stikeleather, author and chief innovation officer for Dell Services; Leni Kaufman, CIO of Newport News Shipbuilding; and Tim Theriault, CIO of Walgreens. *(ht [@BillSheridan (opens in a new tab)](https://twitter.com/BillSheridan) )* Looking for more video highlights from the conference? Check out Personify’s “[Live From ASAE (opens in a new tab)](http://www.personifycorp.com/category/live-from-asae) ” series, and let us know your take in the comments. Author Simon Sinek in his recent TED Talk. (TED screenshot) [Daniel Ford](https://associationsnow.com/author/daniel-ford/) Daniel Ford is a contributor to Associations Now. 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