--- title: "Social Media Roundup: Another Way to Think About Design" id: "19171" type: "post" slug: "social-media-roundup-another-way-to-think-about-design" published_at: "2013-08-26T23:00:04+00:00" modified_at: "2026-03-15T21:03:12+00:00" url: "https://associationsnow.com/2013/08/26/social-media-roundup-another-way-to-think-about-design/" markdown_url: "https://associationsnow.com/2013/08/26/social-media-roundup-another-way-to-think-about-design.md" excerpt: "If you're trying to influence people, design is a great way to do it, marketing expert Seth Godin says. Also: For your succession plan, look beyond the CEO role." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Influencers" - "Social Media" - "UI Design" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Executive Team" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Another Way to Think About Design Great design involves more than the layout and the appearance and even the structure of the product. It’s all about what it’s for and *why* it needs such great form to function. Thoughts on that, and more, in today’s Social Media Roundup: ### Design as Influence https://twitter.com/jcufaude/status/372011186167885825 **Recently, our very own Joe Rominiecki** [highlighted the value of design](https://associationsnow.com/2013/08/design-the-extra-step-in-member-benefits/) in creating useful member benefits. Clearly he was on to something, based on Seth Godin’s latest piece, [which discusses the value of design as an incentive for people to do something (opens in a new tab)](http://sethgodin.typepad.com/seths_blog/2013/08/great-design-getting-people-to-do-what-you-want.html) . “That well-designed prescription bottle, for example, is well designed because it gets you to take your medicine even when you forget or don’t feel like it,” he notes. “If that wasn’t the goal, then a cheap baggie would do the job.” In those terms, where is your organization excelling at design—and where could you improve the incentive proposition? *(ht @[jcufaude (opens in a new tab)](https://twitter.com/jcufaude/status/372011186167885825) )* ### Setting Next Steps > Get Your Succession Plan Up To Speed [http://t.co/v6v2tebuka (opens in a new tab)](http://t.co/v6v2tebuka) > via [@rockettm (opens in a new tab)](https://twitter.com/rockettm?ref_src=twsrc%5Etfw) > > — Jeff Hurt (@JeffHurt) [August 26, 2013 (opens in a new tab)](https://twitter.com/JeffHurt/status/372069159963611136?ref_src=twsrc%5Etfw) **Get ready for a big change.** It may not be coming yet, but in the constantly changing modern workplace, [having a good succession plan is important (opens in a new tab)](http://membershipengagement.greenfield-services.ca/2013/08/get-your-succession-plan-up-to-speed.html) , says XYZ University’s Sarah Sladek, writing for Greenfield Services. “The CEO isn’t the only vital role in your organization. Mid-level employees keep your business running smoothly too,” she writes. “For each level, you need to have a different plan. Each role is different, and having successors lined up for all levels is essential.” And whatever you do, don’t follow the example NBC set a few years back when it flubbed [the Jay Leno/Conan O’Brien handover (opens in a new tab)](http://www.hollywoodreporter.com/news/conan-obrien-comments-leno-fallon-432946) . “There are many more examples of succession planning done badly than succession planning done well,” Sladek notes. “Make sure you don’t fall into the first category.” *(ht @[JeffHurt (opens in a new tab)](https://twitter.com/JeffHurt/status/372069159963611136) )* So what’s on your social calendar today? Tell us all about it in the comments. (Monkey Business/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Influencers](https://associationsnow.com/tag/influencers/) [#Social Media](https://associationsnow.com/tag/social-media/) [#UI Design](https://associationsnow.com/tag/ui-design/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoXperience Design Project (XDP)August 25, 2017](https://associationsnow.com/2017/08/25/xperience-design-project-xdp/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F08%2F26%2Fsocial-media-roundup-another-way-to-think-about-design%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !