--- title: "Social Media Roundup: How Ben & Jerry’s Got the Local Scoop" id: "19499" type: "post" slug: "social-media-roundup-how-ben-jerrys-got-the-local-scoop" published_at: "2013-09-18T23:00:56+00:00" modified_at: "2026-03-15T21:09:22+00:00" url: "https://associationsnow.com/2013/09/18/social-media-roundup-how-ben-jerrys-got-the-local-scoop/" markdown_url: "https://associationsnow.com/2013/09/18/social-media-roundup-how-ben-jerrys-got-the-local-scoop.md" excerpt: "Double scoop, please. Ben & Jerry's went local with its five-city campaign. Also: Get your handle on Twitter when promoting your association's party." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Marketing" - "Meetings" - "Public Relations" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: How Ben & Jerry’s Got the Local Scoop Ben & Jerry’s knows a thing or two about PR—like getting local when serving its loyal fans. The details, and more, in today’s Social Media Roundup. ### Cream of the Crop https://twitter.com/engagegrid/statuses/380059846596251648 **Scooped:** As it goes, chocolate ice cream doesn’t always come out on top. That’s just one of the findings from City Churned, Ben & Jerry’s local PR campaign, [writes Ellen Sturm Niz of BizBash (opens in a new tab)](http://www.bizbash.com/how-five-local-events-developed-key-relationships-for-ben-and-jerrys/new-york/story/27082?utm_source=twitterfeed&utm_medium=twitter#sthash.PgCt2g42.dpbs) . “We tried to tap into everything that makes up a city—not just people voting, but whole cities, and both conscious and unconscious behaviors,” said Ben & Jerry’s Associate Digital Marketing Manager Michael Hayes. The campaign hit up five cities to engage Ben & Jerry’s “most loyal fans in [the] best markets” as well as find new ones. The ice cream company treated fans to frozen yogurts, racked up votes to create fan-suggested flavors (letting them taste the winning ones at ice cream launch events), used local ingredients “to reflect the personality of each city,” and coordinated community service events, like a beach cleanup. The whirlwind tour left Ben & Jerry’s with a refreshed mindset toward consumer trends. As for customers? Well, they got a taste of the company’s commitment. *(ht [@engagegrid (opens in a new tab)](https://twitter.com/engagegrid/statuses/380059846596251648) )* ### A Little Birdie Told Me… > Could A Twitter Party Boost Your Business’s Followers? [http://t.co/hGqt38wwi0 (opens in a new tab)](http://t.co/hGqt38wwi0) > via [@forbes (opens in a new tab)](https://twitter.com/Forbes?ref_src=twsrc%5Etfw) > > — tkarow (@tkarow) [September 18, 2013 (opens in a new tab)](https://twitter.com/tkarow/status/380359126221475840?ref_src=twsrc%5Etfw) **Tweetvitation:** [Forbes contributor Drew Hendricks (opens in a new tab)](http://www.forbes.com/sites/drewhendricks/2013/09/18/could-a-twitter-party-boost-your-businesss-followers/) gives the rundown on taking advantage of all Twitter can offer when planning a party. Among the tips: Your profile (information, picture, handle) should sync with your brand—and hashtags should relate to your event (e.g., @bestassocationever is hosting #coolestpartyoftheyear). Every partygoer loves a freebie, so give out a door prize—and announce the promotion first with that 140-character note. After the party, see how things went down on the hashtag, using the information to target future approaches. You’ll be planning the next party before you know it! #Seeyathere *(ht [@karow (opens in a new tab)](https://twitter.com/tkarow/status/380359126221475840) )* What links are you sharing today? A penny for your thoughts, in the comments below. A Washington DC resident votes on her favorite flavor in Ben & Jerry’s City Churn. (YouTube screenshot) [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. 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