--- title: "Social Media Roundup: How Content Marketing Spurs Member Growth" id: "19536" type: "post" slug: "social-media-roundup-how-content-marketing-spurs-member-growth" published_at: "2013-09-20T23:00:48+00:00" modified_at: "2013-09-20T23:00:48+00:00" url: "https://associationsnow.com/2013/09/20/social-media-roundup-how-content-marketing-spurs-member-growth/" markdown_url: "https://associationsnow.com/2013/09/20/social-media-roundup-how-content-marketing-spurs-member-growth.md" excerpt: "Spotted: Membership strategy and content marketing rolling with the same crowd. Plus: How to launch a website that beefs up engagement." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Community Events" - "Marketing" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: How Content Marketing Spurs Member Growth Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. The details, and more, in today’s Social Media Roundup. ### In Content We Trust > Our recent [#membership (opens in a new tab)](https://twitter.com/hashtag/membership?src=hash&ref_src=twsrc%5Etfw) > blog post: The Importance of Creating Content to Foster Membership Loyalty [http://t.co/CpyMjec0vp (opens in a new tab)](http://t.co/CpyMjec0vp) > > — Silverbear (@SilverbearLtd) [September 20, 2013 (opens in a new tab)](https://twitter.com/SilverbearLtd/status/381041806940848128?ref_src=twsrc%5Etfw) **Content marketing, huh?** It’s tailored content that informs and engages users—with the ultimate goal of racking up membership subscriptions. Think newsletters, blog posts, news articles, video and direct emails. As UK firm Silverbear, in its article “[The Importance of Creating Content to Foster Membership Loyalty (opens in a new tab)](http://www.silverbear.com/Insight/Blog/TheImportanceofCreatingContenttoFosterMembe.aspx) ,” says: “… [F]antastic content that keeps them interested . ..help[s] keep your organisation ahead of the competition, whilst also seeing your member base grow organically.” No members are alike, so vary your methods—from a batch of emails to stack of print newsletters. Get personal and be consistent, the article suggests. That monthly update may be just the button that turns a prospect into your newest, official member. *(ht [@SilverbearLtd (opens in a new tab)](https://twitter.com/SilverbearLtd/statuses/381041806940848128) )* ### Mischief Managed > Using [#membership (opens in a new tab)](https://twitter.com/hashtag/membership?src=hash&ref_src=twsrc%5Etfw) > mgmt software to create a community by [@SeanKyleBordner (opens in a new tab)](https://twitter.com/SeanKyleBordner?ref_src=twsrc%5Etfw) > [@SharePointAMS (opens in a new tab)](https://twitter.com/SharePointAMS?ref_src=twsrc%5Etfw) > via Capterra Blog [http://t.co/PbXviITFal (opens in a new tab)](http://t.co/PbXviITFal) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Capterra NPTech (@CapterraNPTech) [September 20, 2013 (opens in a new tab)](https://twitter.com/CapterraNPTech/status/381056842312732672?ref_src=twsrc%5Etfw) **Modern community:** Decking out your association’s site with a few cool features isn’t going to cut it. Successful online communities require thorough planning, writes [Sean Bordner, a contributor to the business-software site Capterra (opens in a new tab)](http://blog.capterra.com/building-member-communities/) . Among the things Bordner says you should be thinking about: Who is your audience? What’s in it for them, and what’s in it for you? How can you best approach content? And what if someone criticizes your association on the site? (Rude, but it happens.) Prepare in advance how to best respond to those unwanted what-ifs. And, of course, don’t forget to stop by! “A good host is always present,” Bordner says. Lead the force, be the face of your online community, and mobilize support. Success is all just a few clicks away. *(ht @[CapterraMemMgmt (opens in a new tab)](https://twitter.com/CapterraMemMgmt/statuses/381056842312732672) )* What links are you sharing today? Let us know in the comments below. (iStockphoto/Thinkstock) [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. 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