--- title: "Social Media Roundup: How Member Testimonials Can Benefit You" id: "19627" type: "post" slug: "social-media-roundup-how-member-testimonials-can-benefit-you" published_at: "2013-09-26T22:50:26+00:00" modified_at: "2026-11-09T19:01:07+00:00" url: "https://associationsnow.com/2013/09/26/social-media-roundup-how-member-testimonials-can-benefit-you/" markdown_url: "https://associationsnow.com/2013/09/26/social-media-roundup-how-member-testimonials-can-benefit-you.md" excerpt: "Testimonials can go a long way in turning a prospective member’s “I dunno” to “See you there!” Here’s why. Also: Don’t let boredom get the better part of your association." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Marketing" - "Social Media" - "test" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: How Member Testimonials Can Benefit You A positive firsthand account of your event fuels interest, boosts membership, and, at best, makes your organization look pretty darn good. Why you should embrace the member testimonial, and more, in today’s Social Media Roundup: ### True Believer > How To Improve Annual Meeting Marketing By Incorporating Member Testimonials [http://t.co/sml9iyAOXj (opens in a new tab)](http://t.co/sml9iyAOXj) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Event Commercials (@evcmtv) [September 26, 2013 (opens in a new tab)](https://twitter.com/evcmtv/status/383185958960898048?ref_src=twsrc%5Etfw) **So they say:** In a courtroom, they call it evidence. For us, member testimonial fits fine—a firsthand account of positive experience that could nudge “I don’t know if I should go to your conference” to “Sign me up now!” Member testimonials show “potential attendees the success and significance of your event from an unbiased attendee standpoint,” according to an [Event Commercials blog post (opens in a new tab)](http://www.eventcommercials.com/1/post/2013/09/how-to-incorporate-attendee-testimonials-into-your-event-based-marketing.html) . The post advises on the where-to and how-to of including and posting member accounts. Go ahead, give the *Event Commercials* post a gander—the information could prove useful. (And yes, that’s our user testimonial.) *(ht @[evcmtv (opens in a new tab)](https://twitter.com/evcmtv/statuses/383185958960898048) )* ### RoadBlock Ahead > Interesting take. The Entrepreneur’s biggest pitfall is boredom: [http://t.co/atGE99jtYr (opens in a new tab)](http://t.co/atGE99jtYr) > > — Amywilkinson (@amywilkinson) [September 26, 2013 (opens in a new tab)](https://twitter.com/amywilkinson/status/383180440288239616?ref_src=twsrc%5Etfw) **I solemnly swear I am up to no good:** Business is growing, but same old, same old gets boring. Red flag! Countering boredom by launching initiatives on a whim can prove dangerous—though, as silver linings go, you learn from each mistake, [Inc.com‘s Norm Brodsky writes in his piece “The Entrepreneur’s Biggest Pitfall: Boredom (opens in a new tab)](http://www.inc.com/magazine/201310/norm-brodsky/entrepreneurs-pitfall-boredom.html) .” We sometimes need a good head-whack to “discover deeper truths about ourselves and make the necessary adjustments,” Brodsky says. Still, take a moment to think actions through. You’ll put boredom aside in lieu of positive organizational decisions. *(ht @[amymwilkinson (opens in a new tab)](https://twitter.com/amymwilkinson/statuses/383180440288239616) )* What links are you sharing today? We’d love to hear, in the comments below. [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/emma-beck/) Tags: [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#test](https://associationsnow.com/tag/test/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F09%2F26%2Fsocial-media-roundup-how-member-testimonials-can-benefit-you%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !