--- title: "Social Media Roundup: The Benefits To Getting Creative" id: "19668" type: "post" slug: "social-media-roundup-the-benefits-to-getting-creative" published_at: "2013-09-30T22:59:11+00:00" modified_at: "2026-03-15T21:12:29+00:00" url: "https://associationsnow.com/2013/09/30/social-media-roundup-the-benefits-to-getting-creative/" markdown_url: "https://associationsnow.com/2013/09/30/social-media-roundup-the-benefits-to-getting-creative.md" excerpt: "Tap in to your creative side. Your organization—and brain—will reap the benefits. Plus: How AT&T fueled Twitter activity with a pop of a balloon. Really." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Business" - "engagement data" - "Live Events" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: The Benefits To Getting Creative A creative boost gives your brain what a shot of espresso allows your body: a much-needed *wake-me-up*. Challenging the mind fires off new signals and rewires how the brain processes information, according to Evernote CEO Phil Libin. The details, and more, in today’s Social Media Roundup: ### Rewired https://twitter.com/JornBuhring/statuses/384624482452664321 **Creativity, in key:** A spoonful of creativity—or in this case, a note that brings melody to mind—rewires how you think and refreshes how you apply your know-how. For Evernote CEO Phil Libin, the challenge of learning to play the piano snapped something in his mind, he says in his [Inc.com article “How a Creative Hobby Can Do Wonders For Your Business.” (opens in a new tab)](http://www.inc.com/magazine/201310/phil-libin/a-creative-hobby-can-help-your-business.html) He approaches his office responsibilities differently, citing the grand instrument as the force that renewed his productivity in the workplace. “I’m smarter than I was a few months ago, with new ways of seeing things, a new mental vocabulary, and greater cognitive dexterity,” he writes. Tap into your creative side. You’ll be humming to a new arrangement of that same old song. (ht [@JornBuhring (opens in a new tab)](https://twitter.com/JornBuhring/statuses/384624482452664321) ) ### Blown Away > Looking for ways to increase your social engagement at your event? Try popping a balloon! [http://t.co/iH9Cw3lFsY (opens in a new tab)](http://t.co/iH9Cw3lFsY) > [#eventprof (opens in a new tab)](https://twitter.com/hashtag/eventprof?src=hash&ref_src=twsrc%5Etfw) > > — May The Smoke Be With You (@JoeLeavitt) [September 30, 2013 (opens in a new tab)](https://twitter.com/JoeLeavitt/status/384676568133828608?ref_src=twsrc%5Etfw) **Plugging into the virtual airwaves:** Here’s the strategy: Connect a deflated balloon to a computerized pump, and trigger the pump to release air as individuals tweet a specified hashtag. Some 200 to 700 tweets later, the one that makes that balloon pop will win a prize. Brilliant, right? That’s how AT&T fueled its Twitter engagement at a handful of its sponsored events, reports [BizBash’s Mitra Sorrells in her article on encouraging Twitter activity at events (opens in a new tab)](http://ht.ly/pl3sv) . “There are a lot of Twitter walls that show tweets as they come in,” said Andrew Knutson, manager for Team Epic, the company behind the strategy, “but this performs a physical action and it happens within less than a second.” Pump the PR work using the digital thumbs of your event attendees. Your tweeters and tweets could well be blown away. *(ht @[JoeLeavitt (opens in a new tab)](https://twitter.com/JoeLeavitt/statuses/384676568133828608) )* What links are you sharing today? We’d love to hear, in the comments below. (iStock/Thinkstock) [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. 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