--- title: "Social Media Roundup: Candy Crush and Member Engagement" id: "19976" type: "post" slug: "social-media-roundup-candy-crush-and-member-engagement" published_at: "2013-10-15T22:23:47+00:00" modified_at: "2013-10-15T22:23:47+00:00" url: "https://associationsnow.com/2013/10/15/social-media-roundup-candy-crush-and-member-engagement/" markdown_url: "https://associationsnow.com/2013/10/15/social-media-roundup-candy-crush-and-member-engagement.md" excerpt: "You can learn a few things about member engagement from a popular online game. Plus: diagramming the modern association member." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "labor organization" - "Member Engagement" - "Membership" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Candy Crush and Member Engagement Ever played Candy Crush on Facebook? If you haven’t, you might want to start. Lessons in member engagement from the popular online game, and more, in today’s Social Media Roundup. ### Candy Crush Course https://twitter.com/saforian/status/390141259311898624 **Game time:** Sure, those Facebook requests asking you to join Candy Crush are annoying. But there’s no denying the game’s phenomenal success. While banking its creators more than $250 million, the addictive online time-waster has managed to connect millions of fans. So what can associations learn about member engagement from the popular online diversion? Writing for *.orgSource*, Jack McGrath, president and creative director of Digitec Interactive, poses [several potential answers to that question (opens in a new tab)](http://www.orgsource.com/blog/what-candy-crush-can-teach-associations-about-increasing-member-engagement#sthash.dc0v9hWy.LyFpuo4Z.dpbs) . His suggestions: Use unpredictability to keep your association’s website fresh, consider a points system that allows members to compete on a friendly level, and create a rewards program that offers members something in return for their participation. *(h/t [@saforian (opens in a new tab)](https://twitter.com/saforian) )* ### The Modern Member > [#Association (opens in a new tab)](https://twitter.com/hashtag/Association?src=hash&ref_src=twsrc%5Etfw) > members are changing, are you responding? New Modern Members Infographic [http://t.co/npHR5nSEi2 (opens in a new tab)](http://t.co/npHR5nSEi2) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Attendee Interactive (@AttendInteract) [October 14, 2013 (opens in a new tab)](https://twitter.com/AttendInteract/status/389824466622357504?ref_src=twsrc%5Etfw) **Picture of need:** Is your organization losing touch with its members? Writing for Avectra, nonprofit veteran Lyn Slater shares [an infographic that attempts to paint a picture of modern association members (opens in a new tab)](http://blog.avectra.com/modern-association-members-an-infographic/) , what they need, and how organizations can adapt to meet those needs. The graphic covers a range of issues, from technology to the growth of social media to societal and workplace changes. Its authors ask the question “Is America still a nation of joiners?” Pointing to research that says association membership has fallen 25 percent over the last 25 years, the graphic offers several tips for organizations looking to adapt to a changing world while simultaneously working to grow their membership. *(h/t [@AttendInteract (opens in a new tab)](https://twitter.com/AttendInteract) )* (Themeplus/Filckr) [Daniel Ford](https://associationsnow.com/author/daniel-ford/) Daniel Ford is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/daniel-ford/) Tags: [#labor organization](https://associationsnow.com/tag/labor-organization/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [ArticleThe Community Advantage: Centering Humans in the Age of AIAugust 12, 2026](https://associationsnow.com/2026/08/12/the-community-advantage-centering-humans-in-the-age-of-ai/) - [ArticleThree FAQs for Creating Custom Member Portals for AssociationsMarch 23, 2026](https://associationsnow.com/2026/03/23/three-faqs-for-creating-custom-member-portals-for-associations/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F10%2F15%2Fsocial-media-roundup-candy-crush-and-member-engagement%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !