--- title: "Social Media Roundup: Defining the Role of the CEO" id: "20045" type: "post" slug: "social-media-roundup-defining-the-role-of-the-ceo" published_at: "2013-10-21T21:29:20+00:00" modified_at: "2026-11-09T19:00:52+00:00" url: "https://associationsnow.com/2013/10/21/social-media-roundup-defining-the-role-of-the-ceo/" markdown_url: "https://associationsnow.com/2013/10/21/social-media-roundup-defining-the-role-of-the-ceo.md" excerpt: "Leveraging the power of the CEO to improve your organization. Plus: Nine questions to ask when drawing up your IT strategy." taxonomy_category: - "Executive Leadership" taxonomy_post_tag: - "AssociationsNow" - "C-suite" - "CEO" - "Leadership" - "organization goals" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Defining the Role of the CEO It may seem obvious, but explaining the CEO’s role isn’t simple. With the organization’s success at stake and only limited time to spend assisting employees, CEOs need to be clear about which tasks they claim responsibility for. That, and more, in today’s Social Media Roundup. ### Defining Role > RT [@jamienotter (opens in a new tab)](https://twitter.com/jamienotter?ref_src=twsrc%5Etfw) > : Today’s blog: What is the Job of the CEO? [http://t.co/Y87jHoGTcC (opens in a new tab)](http://t.co/Y87jHoGTcC) > – As always, Notter nails it! Must read! [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Sandra Giarde, CAE (@sgiarde) [October 21, 2013 (opens in a new tab)](https://twitter.com/sgiarde/status/392294295727661056?ref_src=twsrc%5Etfw) **Job description:** Your CEO is clearly the leader of your organization. But, despite his or her position at the top of the org chart, do employees truly have a grasp of the CEO’s role? Writing for his blog, author and association consultant Jamie Notter examines [the difference between “accountability and responsibility.” (opens in a new tab)](http://jamienotter.com/2013/10/what-is-the-job-of-the-ceo/) While many organizations’ leaders tend to lean toward responsibility, or an ownership approach to leadership, Notter suggests that fostering a shared approach of accountability from the top down might be a better idea. Notter poses this question to association leaders: “As CEO, how can you leverage your position, your power, and your expertise to best enable the success of your organization?” Well, CEOs, how do you answer that question? *(h/t [@sgiarde (opens in a new tab)](https://twitter.com/sgiarde) )* ### Tech Plan https://twitter.com/ThadLurie/status/392254715037491201 **Upgrade IT:** As companies, and associations, continue to adjust to a workplace dominated by new and changing technologies, McKinsey’s Paul Willmott offers [nine pivotal questions to ask when sitting down to talk strategy (opens in a new tab)](http://www.mckinsey.com/insights/business_technology/the_do-or-die_questions_boards_should_ask_about_technology) . Among his suggestions: Take a long look at your competition, carefully evalaute your technology portfolio, and be sure to include a process for accountability. Since accountability is not always obvious in IT, he advises organizations to “define a clear IT operating model” and to ensure that model supports the company’s business priorities. Along with learning how to measure success and productivity, Willmott addresses other issues sure to crop up in initial planning discussions, such as social media and cybersecurity. *(h/t [@ThadLurie (opens in a new tab)](https://twitter.com/ThadLurie) )* What are you following and tweeting today? Tell us in the comments. (iStock/Ingram Publishing) [Alexis Williams](https://associationsnow.com/author/alexis-williams/) Alexis Williams & Alexis Davis are contributors to Associations Now. [More articles by this author](https://associationsnow.com/author/alexis-williams/) [Alexis Davis](https://associationsnow.com/author/alexis-davis/) Alexis Davis is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/alexis-davis/) Tags: [#C-suite](https://associationsnow.com/tag/c-suite/) [#CEO](https://associationsnow.com/tag/ceo/) [#Leadership](https://associationsnow.com/tag/leadership/) [#organization goals](https://associationsnow.com/tag/organization-goals/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoPlanning for Succession: The Role of the Interim CEOSeptember 8, 2021](https://associationsnow.com/2021/09/08/planning-for-succession-the-role-of-the-interim-ceo/) - [VideoThe Graham Report: New CEO Trends in 2024January 31, 2025](https://associationsnow.com/2025/01/31/the-graham-report-new-ceo-trends-in-2024/) - [VideoThe Graham Report: How to Land a CEO JobJanuary 31, 2025](https://associationsnow.com/2025/01/31/the-graham-report-how-to-land-a-ceo-job/) - [VideoDemonstrating Leadership Resilience: A CEO DialogueAugust 24, 2020](https://associationsnow.com/2020/08/24/demonstrating-leadership-resilience-a-ceo-dialogue/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F10%2F21%2Fsocial-media-roundup-defining-the-role-of-the-ceo%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !