--- title: "Social Media Roundup: Why Rebranding Isn’t As Scary As It Seems" id: "20320" type: "post" slug: "social-media-roundup-why-rebranding-isnt-as-scary-as-it-seems" published_at: "2013-11-07T22:57:29+00:00" modified_at: "2026-03-15T21:25:08+00:00" url: "https://associationsnow.com/2013/11/07/social-media-roundup-why-rebranding-isnt-as-scary-as-it-seems/" markdown_url: "https://associationsnow.com/2013/11/07/social-media-roundup-why-rebranding-isnt-as-scary-as-it-seems.md" excerpt: "Rebranding is far from easy, but a successful strategy will give you an advantage over the competition. Plus: Embrace change to keep your organization moving forward." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Communications" - "rebranding" - "Web Strategy" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Why Rebranding Isn’t As Scary As It Seems ## Rebranding is far from easy, but a successful strategy will give you an advantage over the competition. Plus: Embrace change to keep your organization moving forward. “I’m looking forward to rebranding,” says no one, ever. But as stressful as it is, rebranding is critical to keeping your organization relevant in today’s ever-changing world. That and more, in today’s Social Media Roundup. ### Hard Work Pays Off > 3 Crucial Elements of a Successful Rebranding Campaign [http://t.co/3SRX7uGEOu (opens in a new tab)](http://t.co/3SRX7uGEOu) > via [@cmswire (opens in a new tab)](https://twitter.com/cmswire?ref_src=twsrc%5Etfw) > > — Rayno in the Clouds💨🤓 (@rayno) [November 6, 2013 (opens in a new tab)](https://twitter.com/rayno/status/398236147479871488?ref_src=twsrc%5Etfw) **Ignore the horror stories:** Pulling off an effective rebranding strategy can go a long way toward keeping your organization relevant. (Example: [Facebook’s redesign of its signature “Like” button](http://associationsnow.com/2013/11/lunchtime-links-the-like-button-gets-a-makeover/) .) The key, [writes CMS Wire‘s Marisa Peacock (opens in a new tab)](http://www.cmswire.com/cms/customer-experience/3-crucial-elements-of-a-successful-rebranding-campaign-023077.php) , is to understand why you’re rebranding, who you’re targeting, and how it’ll affect your organization. First up: You’ll need the right crew. “If the right people are invested in the decision to rebrand, implementing the necessary changes becomes more manageable since they can be delegated appropriately,” Peacock writes. Keep strategic communication open and clear, making the changes easy for your staff to grasp, she adds. If you’ve been through the process, what tips can you offer to help others follow suit? *(ht @[rayno (opens in a new tab)](https://twitter.com/rayno/statuses/398236147479871488) )* ### Dare to Be Different > Is your [#assn (opens in a new tab)](https://twitter.com/hashtag/assn?src=hash&ref_src=twsrc%5Etfw) > living the status NO quotient? [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > [#leadership (opens in a new tab)](https://twitter.com/hashtag/leadership?src=hash&ref_src=twsrc%5Etfw) > [#volunteerism (opens in a new tab)](https://twitter.com/hashtag/volunteerism?src=hash&ref_src=twsrc%5Etfw) > [http://t.co/BNLdW896gG (opens in a new tab)](http://t.co/BNLdW896gG) > Turn the No’s of November to Yes! > > — Holly Duckworth, CAE (@hduckworth) [November 7, 2013 (opens in a new tab)](https://twitter.com/hduckworth/status/398499172850364416?ref_src=twsrc%5Etfw) **Stick to the status quo** and you’ll hinder your association from reaching its potential. Instead, veer out of the safe zone and into the infinite opportunities created by change, giving your organization the means to be its best, [writes Holly Duckworth of Leadership Solutions International (opens in a new tab)](http://www.leadershipsolutionsintl.com/2013/11/status-quo-quotient/) . Step one: Create a vision. Start small, perhaps by offering a different item on your menu at your next event. “Make a promise to one project, one step outside your comfort zone. Allocate both volunteer resources and dollars to try something new,” she says. *(ht @[hduckworth (opens in a new tab)](//twitter.com/hduckworth/statuses/398499172850364416) )* What small steps could you make to improve your association’s prospects? Tell us in the comments. (iStock/Thinkstock) [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/emma-beck/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Communications](https://associationsnow.com/tag/communications/) [#rebranding](https://associationsnow.com/tag/rebranding/) [#Web Strategy](https://associationsnow.com/tag/web-strategy/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [ArticleTime for a ChangeOctober 20, 2026](https://associationsnow.com/2026/10/20/time-for-a-change/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F11%2F07%2Fsocial-media-roundup-why-rebranding-isnt-as-scary-as-it-seems%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !