--- title: "Social Media Roundup: The Personal Approach To Member Engagement" id: "20364" type: "post" slug: "social-media-roundup-the-personal-approach-to-member-engagement" published_at: "2013-11-13T00:00:39+00:00" modified_at: "2013-11-13T00:00:39+00:00" url: "https://associationsnow.com/2013/11/13/social-media-roundup-the-personal-approach-to-member-engagement/" markdown_url: "https://associationsnow.com/2013/11/13/social-media-roundup-the-personal-approach-to-member-engagement.md" excerpt: "Tips to boosting member engagement, the personal way. Plus: How mobile technology can benefit your recruiting efforts." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Member Engagement" - "Membership" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: The Personal Approach To Member Engagement ## Get personal to boost your member engagement. Plus: how mobile technology can benefit your recruiting efforts. A step-by-step guide to member engagement for everyone would be ideal—but an individualized approach is your solution when it comes to increasing involvement. These tips, and more, in today’s Social Media Roundup: ### Keeping Tabs > RT [@christinagsmith (opens in a new tab)](https://twitter.com/christinagsmith?ref_src=twsrc%5Etfw) > My last blog post with [@YourMembership (opens in a new tab)](https://twitter.com/yourmembership?ref_src=twsrc%5Etfw) > : 3 Ideas for Member Engagement [http://t.co/K2vC7fMOOY (opens in a new tab)](http://t.co/K2vC7fMOOY) > > — CMI (@CMInnovators) [November 12, 2013 (opens in a new tab)](https://twitter.com/CMInnovators/status/400084425465421824?ref_src=twsrc%5Etfw) **Check in with members:** Member engagement would be a breeze if you could handle it the same way every time. But that isn’t quite the case—making it that much more important to tailor your engagement techniques to the expectations of your membership base. How so? According to [Christina G. Smith, in her last post for YourMembership.com (opens in a new tab)](http://www.yourmembership.com/blog/membership-management/three-ideas-for-member-engagement/#.UnO92NRZNvk.twitter) , “True engagement comes from conversations.” Smith suggests training your staff and volunteers how to make members feel that their place in your organization does matter (because it should!). Try reaching out to them for reasons other than just asking for donations—say, wishing them happy birthday or asking for their opinion. What works for your organization when it comes to improving member engagement? *(ht @[CMInnovators (opens in a new tab)](https://twitter.com/CMInnovators/statuses/400084425465421824) )* ### Tech-Focused Hiring > RT [@blogging4jobs (opens in a new tab)](https://twitter.com/blogging4jobs?ref_src=twsrc%5Etfw) > Mobile Recruiting is a Form of Employee Age Discrimination [http://t.co/zhcrJee4Et (opens in a new tab)](http://t.co/zhcrJee4Et) > [#culture (opens in a new tab)](https://twitter.com/hashtag/culture?src=hash&ref_src=twsrc%5Etfw) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > > — Note to Self Life (@notetoselflife) [November 12, 2013 (opens in a new tab)](https://twitter.com/notetoselflife/status/400291267948449792?ref_src=twsrc%5Etfw) **Recruitment in the age of devices:** Mobile recruiting has expanded the pool of prospective employees—that is, if you’re fully tapping into its capabilities. But companies are “way behind” on using mobile systems in hiring, [according to Jessica Miller-Merrell of Blogging4Jobs (opens in a new tab)](http://www.blogging4jobs.com/social-media/tech/mobile-recruiting-tech/) . Why? According to Miller-Merrell, executives don’t see the value mobile tools would bring to the recruitment process. In some cases, execs have even argued that mobile-based hiring is a form of age discrimination—a claim she quickly dispels. As a result, she says, “we are slow to adapt, evolve, and invest when our consumer counterparts are going crazy buying, investing, and using the latest technology.” Investing in technology for recruitment can keep your hiring up to speed in an ever-changing, digital environment. In the end, isn’t reaching the best people and hiring the most qualified candidate a great ROI? *(ht @[ceVoke (opens in a new tab)](https://twitter.com/ceVoke/statuses/400291267948449792) )* How do you use technology in your recruiting processes? Tell us in the comments. (iStock/Thinkstock) [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/emma-beck/) Tags: [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [ArticleThe Community Advantage: Centering Humans in the Age of AIAugust 12, 2026](https://associationsnow.com/2026/08/12/the-community-advantage-centering-humans-in-the-age-of-ai/) - [ArticleThree FAQs for Creating Custom Member Portals for AssociationsMarch 23, 2026](https://associationsnow.com/2026/03/23/three-faqs-for-creating-custom-member-portals-for-associations/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F11%2F13%2Fsocial-media-roundup-the-personal-approach-to-member-engagement%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !