--- title: "Twitter to Event Planners: Build Your Own Curated Timeline" id: "20395" type: "post" slug: "twitter-to-event-planners-build-your-own-curated-timeline" published_at: "2013-11-14T19:03:16+00:00" modified_at: "2026-03-15T21:26:35+00:00" url: "https://associationsnow.com/2013/11/14/twitter-to-event-planners-build-your-own-curated-timeline/" markdown_url: "https://associationsnow.com/2013/11/14/twitter-to-event-planners-build-your-own-curated-timeline.md" excerpt: "Twitter's launch of its curated timelines platform this week could be of major use to event planners, but be sure it's the tool that best meets your needs." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "curation" - "event planning" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Twitter to Event Planners: Build Your Own Curated Timeline ## Twitter’s launch of its curated timelines platform this week could be a boon to event planners, but be sure it’s the tool that best meets your needs. Want a little more control over the content you’re sharing at your next event? Twitter’s already working on it. This week, the company launched its [custom timelines (opens in a new tab)](https://dev.twitter.com/docs/custom-timelines) , which allow users to create a curated list of tweets, rather than simply relying on hashtags or favorited tweets to do the trick. **About the product:** Twitter’s new custom timelines functionality [works in tandem with the company’s TweetDeck platform (opens in a new tab)](https://blog.twitter.com/2013/custom-timelines-in-tweetdeck) , allowing users to pick and choose on-message tweets in a hand-curated timeline. From there, users can share the timelines as links viewable within the Twitter web interface, embedded on websites, or through TweetDeck. The timeline interface will have its own API, which could make the platform much more flexible over time. “This new API will open up interesting opportunities, such as programming your custom timelines based on the logic that you choose, or building tools that help people create their own custom timelines, as TweetDeck does,” [the company’s Brian Ellin notes (opens in a new tab)](https://dev.twitter.com/blog/introducing-custom-timelines) . Among the platform’s early users are major media brands, including [Politico (opens in a new tab)](http://www.politico.com/energy-tweet-hub/) and [NBC’s The Voice (opens in a new tab)](https://twitter.com/CarsonDaly/timelines/400108543488974849) . **The perks for planners:** While hashtags have long been important tools for tracking events, event planners have struggled with their weaknesses. For example, if a hashtag gets spammed or taken over by unrelated chatter, there previously was no way to moderate the discussion to focus it for your users. And using third-party interfaces to embed multiple tweets—common on news websites, for example—can be time-consuming. Custom timelines could make life easier for those curating live social events. Some voices in the meetings industry, such as the *Event Manager Blog*, [have already expressed excitement (opens in a new tab)](http://www.eventmanagerblog.com/twitter-custom-timelines-events) about that prospect. **Competition already out there:** That said, Twitter’s custom timelines may not necessarily be the best option for you, depending on where your social presence lies and the scale of the event. The new functionality comes at a time when a number of companies are already working in this space, such as Storify (a social storytelling tool that was [recently acquired by the commenting platform Livefyre (opens in a new tab)](http://techcrunch.com/2013/09/09/livefyre-acquires-storify/) ) and RebelMouse (a more automated, Pinterest-style take on social curation that recently [raised a $10.2 million venture capital round (opens in a new tab)](http://techcrunch.com/2013/08/02/rebelmouse-series-a/) ). Due to Twitter’s own inward-looking nature, these platforms offer more options for curating than Twitter does, but Twitter’s sheer size and ubiquity makes the platform one to keep a close eye on. (The new feature seems to be getting a warmer reaction than some of [the company’s other recent feature launches](http://associationsnow.com/2013/11/fight-the-jumbles-the-dangers-of-a-convoluted-project-management-path/) , for what it’s worth.) Twitter’s tool may also be a good option in a pinch as well. How could you see yourself using the timeline functionality for your own social efforts? Let us know your take in the comments. Twitter’s new curated timeline functionality, as shown on Politico’s website. [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. 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