--- title: "Social Media Roundup: Inspire a Community Like Batkid Did" id: "20607" type: "post" slug: "social-media-roundup-inspire-a-community-like-batkid-did" published_at: "2013-11-21T00:00:28+00:00" modified_at: "2026-03-15T21:30:31+00:00" url: "https://associationsnow.com/2013/11/21/social-media-roundup-inspire-a-community-like-batkid-did/" markdown_url: "https://associationsnow.com/2013/11/21/social-media-roundup-inspire-a-community-like-batkid-did.md" excerpt: "What Batkid’s story can teach community managers about mobility. Also: Digital community members are your teammates in the social media race." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "community engagement" - "Leadership" - "Marketing" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Inspire a Community Like Batkid Did ## What Batkid’s story can teach community managers about mobility. Also: Digital community members are your teammates in the social media race. The [Greater Bay Area Make-A-Wish Foundation (opens in a new tab)](http://sf.wish.org/) recently made a child’s wish come true in a huge way, but it wasn’t without the help of a dedicated online community working in force. Community managers in any industry can strive to do the same. Learn how to rally the online community masses in today’s Social Media Roundup: ### A Real-Life Batkid’s Virtual Support https://twitter.com/SociousSuccess/status/403187299271581696 **It could all be so simple:** It’s great if your association has a strong and engaging presence online, but would your followers have the urge to support you away from the computer screen? If not, it may be time to take a note from San Francisco’s Batkid and Marketing Strategist Joshua Paul about how to [mobilize your online community (opens in a new tab)](http://info.socious.com/bid/68665/How-to-Mobilize-Your-Online-Community-Lessons-From-SFBatKid) . Paul’s five tips tell community managers how to grab the public’s attention and ensure the information and stories released have a lasting impression. Since 78 percent of people in online communities partake in discussions in order to assist their fellow members, he says managers should “focus on how members can help members, rather than making it about your organization” with clear content that encourages engagement. Simple conversation online can have a great effect on your association’s offline initiative. *(ht @[SociousSuccess (opens in a new tab)](https://twitter.com/SociousSuccess/status/403187299271581696) )* ### Pass Your Social Media Baton > [#SocialMedia (opens in a new tab)](https://twitter.com/hashtag/SocialMedia?src=hash&ref_src=twsrc%5Etfw) > is a [#marathon (opens in a new tab)](https://twitter.com/hashtag/marathon?src=hash&ref_src=twsrc%5Etfw) > , not a sprint: [http://t.co/vpIa3Lh7yU (opens in a new tab)](http://t.co/vpIa3Lh7yU) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Zipper (@HurriGator) [November 19, 2013 (opens in a new tab)](https://twitter.com/HurriGator/status/402834799171092480?ref_src=twsrc%5Etfw) **On *our* mark:**It’s easy to get lost in the social media sphere. With myriad online forums to choose from to spread your association’s message, it may seem like spearheading a social media campaign solo is the most efficient way to go. However, Kelly Donovan, online marketing team leader for Naylor, LLC, says organizations have a better chance at getting by with a little help from their followers. Equating managing a social media account to training for a marathon, Donovan [offers her take on why digital community members are your social media teammates (opens in a new tab)](http://www.associationadviser.com/index.php/social-media-a-marathon-not-a-sprint/) : “You may have established the page, but it is your constituents who keep it running (no pun intended) along.” Crowdsourcing content for your social media channel creates a more enriching dialogue among followers and validates your online profile as an interactive hub of information. Are you a team player when it comes to social media engagement? *(ht @[HurriGator (opens in a new tab)](https://twitter.com/HurriGator/status/402834799171092480) )* How well does your organization mobilize offline? Tell us in the comments. (Greater Bay Area Make-A-Wish Foundation) [Alexis Williams](https://associationsnow.com/author/alexis-williams/) Alexis Williams & Alexis Davis are contributors to Associations Now. [More articles by this author](https://associationsnow.com/author/alexis-williams/) [Alexis Davis](https://associationsnow.com/author/alexis-davis/) Alexis Davis is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/alexis-davis/) Tags: [#community engagement](https://associationsnow.com/tag/community-engagement/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F11%2F21%2Fsocial-media-roundup-inspire-a-community-like-batkid-did%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !