--- title: "Cyber Monday Shift: Holiday Shopping Finds a New Home on Mobile" id: "20723" type: "post" slug: "cyber-monday-shift-holiday-shopping-finds-a-new-home-on-mobile" published_at: "2013-12-02T23:45:59+00:00" modified_at: "2026-03-15T22:41:50+00:00" url: "https://associationsnow.com/2013/12/02/cyber-monday-shift-holiday-shopping-finds-a-new-home-on-mobile/" markdown_url: "https://associationsnow.com/2013/12/02/cyber-monday-shift-holiday-shopping-finds-a-new-home-on-mobile.md" excerpt: "Shoppers took to the net on Cyber Monday to find bargains. But with more consumers using mobile devices to buy gifts during the holiday season, the retail industry sees the potential for ongoing growth in the space." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "e-commerce" - "holiday deals" - "mobile shopping" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Cyber Monday Shift: Holiday Shopping Finds a New Home on Mobile ## Shoppers took to the net on Cyber Monday to find bargains. But with more consumers using mobile devices to buy gifts during the holiday season, the retail industry sees the potential for ongoing growth in the space. While Black Friday wasn’t as strong as some retailers were hoping this year, retail groups have their eye on one bright spot that seems to be showing a lot of growth: mobile. According to [statistics from the National Retail Federation (opens in a new tab)](http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1706) (NRF), nearly 25 million people were expected to use tablets and smartphones to look for Cyber Monday deals, a 22 percent increase from last year—but more impressively, more than six times as many as the 3.7 million who did so in 2009. That could be a silver lining for retailers in a year when consumers [spent less on average (opens in a new tab)](http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1705) during the opening weekend of the holiday shopping season than they did the previous one. The mobile trend’s upswing is supported by research firms such as ComScore, which found last year that many consumers are using smartphones and tablets [to extend their online buying time (opens in a new tab)](http://www.bloomberg.com/news/2013-11-25/cyber-monday-every-day-as-iphone-users-shun-retail-stores.html) beyond Cyber Monday—the Monday after Thanksgiving when many online shopping orders are traditionally placed. According to NRF President and CEO Matthew Shay, the current trends speak to the shorter holiday shopping season this year and the value of both brick-and-mortar and online shopping to the retail industry’s bottom line. “Thanksgiving deals and shopping both in stores and online has evolved over the last decade to something that’s much more than a fad,” [Shay said to NBC News (opens in a new tab)](http://www.nbcnews.com/business/shoppers-gobble-thanksgiving-weekend-deals-2D11673670) . “It’s now become a critical part of the overall weekend.” Other retail groups are keeping an eye on mobile, too. The Retail Gift Card Association, for example, recently noted in its [Holiday Gift Card Trend Tracker Survey (opens in a new tab)](http://www.thergca.org/wp-content/uploads/2013/11/RGCA-Gift-Card-Tracker-White-Paper-FINAL.pdf) [PDF] that many online and mobile shoppers like using electronic codes or gift cards as alternatives to heading to the mall. But does the growth in mobile and online shopping suggest that Cyber Monday—itself a retail holiday [launched via the NRF’s online arm Shop.org in 2005](http://associationsnow.com/2012/11/black-friday-cyber-monday-sizzle-small-business-saturday-fizzles/) —could lose relevance over time? Perhaps, but not because the shopping is going away. [Speaking to U.S. News and World Report (opens in a new tab)](http://www.usnews.com/news/articles/2013/11/29/cyber-monday-obsolete-as-mobile-use-grows) , IHS Global Insight economist Chris Christopher noted that retailers may take more Black Friday deals online, especially on items that are harder to get in stores. “Stores will start blasting the airwaves and emails and special deals on Thursday if not before,” he told the publication. Buy anything good this weekend? Tell us about it in the comments. (iStock/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Business](https://associationsnow.com/tag/business/) [#e-commerce](https://associationsnow.com/tag/e-commerce/) [#holiday deals](https://associationsnow.com/tag/holiday-deals/) [#mobile shopping](https://associationsnow.com/tag/mobile-shopping/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoUrban Land Institute- Project Recovery: Rebuilding Los Angeles After the January 2025 WildfiresSeptember 24, 2026](https://associationsnow.com/2026/09/24/urban-land-institute-project-recovery-rebuilding-los-angeles-after-the-january-2025-wildfires/) - [PodcastAssociations NOW Presents: All for the Love of Chicago: Rethinking the Destination ExperienceSeptember 10, 2026](https://associationsnow.com/2026/09/10/associations-now-presents-all-for-the-love-of-chicago-rethinking-the-destination-experience/) - [VideoExploring New Frontiers: Leadership, Resilience and the Future of SpaceflightAugust 27, 2026](https://associationsnow.com/2026/08/27/exploring-new-frontiers-leadership-resilience-and-the-future-of-spaceflight/) - [VideoCharlene Lopez Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/charlene-lopez-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F12%2F02%2Fcyber-monday-shift-holiday-shopping-finds-a-new-home-on-mobile%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !