--- title: "Social Media Roundup: Creative Listening Unlocks Potential" id: "20824" type: "post" slug: "social-media-roundup-creative-listening-unlocks-potential" published_at: "2013-12-09T23:22:05+00:00" modified_at: "2026-03-16T03:22:23+00:00" url: "https://associationsnow.com/2013/12/09/social-media-roundup-creative-listening-unlocks-potential/" markdown_url: "https://associationsnow.com/2013/12/09/social-media-roundup-creative-listening-unlocks-potential.md" excerpt: "Your creative listening skills can prove key when identifying innovative opportunities. Plus: tips to get you moving along the membership engagement track." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "engagement data" - "Leadership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Creative Listening Unlocks Potential In the game of pinpointing tomorrow’s big idea, the secret lies in a mind open to out-of-the-box possibilities. Your first step: Sharpen to your creative listening skills. That, and more, in today’s Social Media Roundup: ### Mind the Thought > Why Better Listeners are Better Innovators [@tceb62 (opens in a new tab)](https://twitter.com/tceb62?ref_src=twsrc%5Etfw) > [@ideo (opens in a new tab)](https://twitter.com/ideo?ref_src=twsrc%5Etfw) > [http://t.co/X3QIcAQDBr (opens in a new tab)](http://t.co/X3QIcAQDBr) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#innochat (opens in a new tab)](https://twitter.com/hashtag/innochat?src=hash&ref_src=twsrc%5Etfw) > [#innovation (opens in a new tab)](https://twitter.com/hashtag/innovation?src=hash&ref_src=twsrc%5Etfw) > > — Jay S Daughtry M.Ed. (@ChatterBachs) [December 9, 2013 (opens in a new tab)](https://twitter.com/ChatterBachs/status/410062638857453568?ref_src=twsrc%5Etfw) **An earful (might hold your next big idea):** If Dr. Javier Schvartzman hadn’t been listening, Jorge Odon’s prototype of a low-cost, low-tech childbirth instrument could have gone by the wayside. But in applying what [IDEO CEO Tim Brown calls “creative listening skills,” (opens in a new tab)](http://www.linkedin.com/today/post/article/20131209135706-10842349-why-better-listeners-are-better-innovators?trk=cha-feed-art-title-211) Schvartzman accepted the pitch, “step[ping] out of his expertise and identify[ing] value in an idea that came from a complete outsider, with the intention of building on it and making it better,” Brown writes in his [LinkedIn post “Why Better Listeners Are Better Innovators.” (opens in a new tab)](http://www.linkedin.com/today/post/article/20131209135706-10842349-why-better-listeners-are-better-innovators?trk=cha-feed-art-title-211) Listen up: Who knows what the next breakthrough could be? What ideas have surfaced when you’ve applied your creative listening skills? *(ht @[ChatterBachs (opens in a new tab)](https://twitter.com/ChatterBachs/statuses/410062638857453568) )* ### Monday’s Member Memo > The update to the list of “10 Ways to Engage Members in Your Online Community” is here: [http://t.co/bJvcLBhDOm (opens in a new tab)](http://t.co/bJvcLBhDOm) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Digitec Interactive (@digitec) [December 9, 2013 (opens in a new tab)](https://twitter.com/digitec/status/410067313589624833?ref_src=twsrc%5Etfw) **Get ’em talking:** Your website can be a digital hub for member conversation. But how do you get and keep the conversation going? [Sarah Lugo of Digitec Interactive shares some tips. (opens in a new tab)](http://www.knowledgedirectweb.com/roe-tips-associations-online-community/) Start by adding basics to your site, like video functions and comment sections. Keep an eye on key members who can help drive conversation: “Encourage them to become leaders and influencers in the online community and reward them for their participation,” she writes. But don’t give it all away: Whet your audience’s appetite by featuring sneak peeks (like teasers for your upcoming conference). That’ll get your members “talking, guessing, and gossiping about what the association’s future holds,” she says. *(ht @[digitec (opens in a new tab)](https://twitter.com/digitec/statuses/410067313589624833) )* Have any online engagement tips of your own? Tell us in the comments. (iStock/Thinkstock) [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/emma-beck/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#engagement data](https://associationsnow.com/tag/engagement-data/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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