--- title: "Two in One: AARP Streamlines Publications Into One iPad App" id: "21079" type: "post" slug: "two-in-one-aarp-streamlines-publications-into-one-ipad-app" published_at: "2014-01-06T19:03:53+00:00" modified_at: "2026-03-16T03:27:05+00:00" url: "https://associationsnow.com/2014/01/06/two-in-one-aarp-streamlines-publications-into-one-ipad-app/" markdown_url: "https://associationsnow.com/2014/01/06/two-in-one-aarp-streamlines-publications-into-one-ipad-app.md" excerpt: "The association is now offering a single app where readers can go for magazine features and news, as well as new exclusive digital content." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "media content" - "mobile app" - "Publishing" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Two in One: AARP Streamlines Publications Into One iPad App To make it easier for readers to engage with its content on the iPad, [AARP recently announced (opens in a new tab)](http://www.aarp.org/about-aarp/press-center/info-12-2013/AARP-ANNOUNCES-NEW-REVAMPED-IPAD-APP-FOR-ITS-PRINT-PUBLICATIONS.html) it is consolidating its mobile publication apps into one—the AARP Publications App. “Our readers will now have easier access to their favorite AARP publications on the go and can experience them in new, interactive ways,” Myrna Blyth, editorial director for AARP Media, said in a statement. “We are also looking forward to providing a wide variety of digital exclusives developed by our editorial team.” The new app features content from *AARP The Magazine* and *AARP Bulletin*, a monthly news publication, as well as new exclusive content such as behind-the-scenes celebrity videos, recipes, and photo slideshows. Users can also browse other AARP publications, such as e-books “There is rich media content that we feel complements our editorial features very well,” said Mike Lee, AARP’s senior advisor, digital strategy. “As an indicator of a desire for more rich media, we have seen a significant number of members using QR codes in our print editions to access video clips on their mobile devices.” As of August 2013, there were 100,000 downloads of the *AARP* *Magazine* app and 60,000 downloads of the *AARP* *Bulletin* app, according to Lee. He said the new consolidated version will offer several advantages, including a single sign-on, one interface where new issues of different titles will appear, and a single location to deploy future capabilities, such as notifications and member rewards. AARP members have free access to publications within the app, and nonmembers can purchase per-issue or annual subscriptions. Viewpoints differ on the impact of iPad apps on the magazine and publishing industry and their long-term viability as a content channel. [According to some reports](http://associationsnow.com/2013/10/are-tablet-based-magazines-really-working/) , tablet versions of magazines make up a only a small proportion—3.3 percent—of total magazine circulation. But the Association of Magazine Media [recently reported (opens in a new tab)](http://www.magazine.org/industry-news/press-releases/mpa-press-releases/mpa/2013-pivotal-year-magazine-media-advertising-6) that U.S. magazines sold 16 percent more tablet advertising units in 2013 than the year before—compared to a 0.1 percent increase for print pages. Does your association have an app for its publications? How has it fared among users? Let us know in the comments. (AARP press image) [Katie Bascuas](https://associationsnow.com/author/katie-bascuas/) Katie Bascuas is a former associate editor at Associations Now in Washington, DC. [More articles by this author](https://associationsnow.com/author/katie-bascuas/) Tags: [#Business](https://associationsnow.com/tag/business/) [#media content](https://associationsnow.com/tag/media-content/) [#mobile app](https://associationsnow.com/tag/mobile-app/) [#Publishing](https://associationsnow.com/tag/publishing/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F01%2F06%2Ftwo-in-one-aarp-streamlines-publications-into-one-ipad-app%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !