--- title: "Social Media Roundup: The Art of Member Communication" id: "21387" type: "post" slug: "social-media-roundup-the-art-of-member-communication" published_at: "2014-01-27T23:36:29+00:00" modified_at: "2014-01-27T23:36:29+00:00" url: "https://associationsnow.com/2014/01/27/social-media-roundup-the-art-of-member-communication/" markdown_url: "https://associationsnow.com/2014/01/27/social-media-roundup-the-art-of-member-communication.md" excerpt: "Get into your members’ minds by listening to what they have to say. Plus: Want to keep top talent in your employee ranks? Culture is key. Communication: it’s at the core of any relationship, and a fundamental part of the..." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "engagement data" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: The Art of Member Communication ## Get into your members’ minds by listening to what they have to say. Plus: Want to keep top talent in your employee ranks? Culture is key. Communication: it’s at the core of any relationship, and a fundamental part of the one between you and your association’s members. More in today’s Social Media Roundup: ### Chit Chat > Communication and great customer service is key to [#membership (opens in a new tab)](https://twitter.com/hashtag/membership?src=hash&ref_src=twsrc%5Etfw) > retention [http://t.co/OE4NWb76Rn (opens in a new tab)](http://t.co/OE4NWb76Rn) > @AssnsNetwork [#thirdsector (opens in a new tab)](https://twitter.com/hashtag/thirdsector?src=hash&ref_src=twsrc%5Etfw) > > — Membership_Mgmt (@Membership_Mgmt) [January 27, 2014 (opens in a new tab)](https://twitter.com/Membership_Mgmt/status/427835426104016896?ref_src=twsrc%5Etfw) **What to do when a member reaches out?** Get your iCal out and pencil them in! Opening up dialogue with your members is key when tailoring your services to their needs, [writes Associations Network’s Louise Clarke (opens in a new tab)](http://www.associationsnetwork.org/Article?Id=a0I3000000TdmFhEAJ) . Check in with your members consistently and implement a system whereby members can voice ideas and see that their suggestions are “listened to and acted upon,” Clarke writes. Perhaps most importantly, embrace change. It’s by accepting flexibility that your organization can improve and adjust to better serve the backbone of your association. *(ht @[Membership_Mgmt (opens in a new tab)](https://twitter.com/Membership_Mgmt/statuses/427835426104016896) )* ### Prized Suggestion > Three Keys to a Winning Culture [http://t.co/BNHyhRaOYt (opens in a new tab)](http://t.co/BNHyhRaOYt) > [#mpi (opens in a new tab)](https://twitter.com/hashtag/mpi?src=hash&ref_src=twsrc%5Etfw) > [#sme (opens in a new tab)](https://twitter.com/hashtag/sme?src=hash&ref_src=twsrc%5Etfw) > [#smb (opens in a new tab)](https://twitter.com/hashtag/smb?src=hash&ref_src=twsrc%5Etfw) > [#smallbusiness (opens in a new tab)](https://twitter.com/hashtag/smallbusiness?src=hash&ref_src=twsrc%5Etfw) > [#meetingprofs (opens in a new tab)](https://twitter.com/hashtag/meetingprofs?src=hash&ref_src=twsrc%5Etfw) > > — John Spence (@AwesomelySimple) [January 27, 2014 (opens in a new tab)](https://twitter.com/AwesomelySimple/status/427814372522459137?ref_src=twsrc%5Etfw) **With the right culture, everyone’s a winner.** Want to attract and keep talented staff? Help build a winning culture by encouraging your employees to adopt an ownership mentality, [writes business thought leader John Spence (opens in a new tab)](http://blog.johnspence.com/2014/01/three-keys-winning-culture/) . His point: Employees are attracted by a place where it’s enjoyable to work and where colleagues are enjoyable to work with. Start by creating an office environment that makes staff feel welcome and appreciated. Be sure to highlight the unique contributions of individual employees to the team and acknowledge the value of their input to your organization’s functions. “[I]t is simply the way you treat your people, the way you engage them, and the respect you show all of your employees that make them feel safe, that they belong and that they are genuinely appreciated,” Spence adds. *(ht [@AwesomelySimple (opens in a new tab)](https://twitter.com/AwesomelySimple/statuses/427814372522459137) )* How do you make your employees feel wanted? Tell us in the comments! (Thomas Northcut/Photodisc/Thinkstock) [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. 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