--- title: "Social Media Roundup: Your Event, Sunny Side Up" id: "21407" type: "post" slug: "social-media-roundup-your-event-sunny-side-up" published_at: "2014-01-28T23:40:19+00:00" modified_at: "2026-03-16T03:33:14+00:00" url: "https://associationsnow.com/2014/01/28/social-media-roundup-your-event-sunny-side-up/" markdown_url: "https://associationsnow.com/2014/01/28/social-media-roundup-your-event-sunny-side-up.md" excerpt: "Just because it’s cold outside doesn’t mean your event can’t be outdoorsy. Plus: What your association can learn from a Moneyball approach." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Data Analysis" - "event planning" - "Meetings" - "outdoor events" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Your Event, Sunny Side Up ## Just because it’s cold outside doesn’t mean your event can’t be outdoorsy. Plus: what your association can learn from a *Moneyball* approach. Don’t wait for the sun to come out tomorrow. Add some energy to your association’s event by booking a venue that brings natural life and light in. More in today’s Social Media Roundup: ### Don’t Let the Weather Stop Ya > Bring the Outdoors to Your Indoor Meeting: [http://t.co/6AKluWxFnS (opens in a new tab)](http://t.co/6AKluWxFnS) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#mpi (opens in a new tab)](https://twitter.com/hashtag/mpi?src=hash&ref_src=twsrc%5Etfw) > > — Visit Cincy (@Visit_Cincy) [January 28, 2014 (opens in a new tab)](https://twitter.com/Visit_Cincy/status/428231753665642496?ref_src=twsrc%5Etfw) **Outside Inside:** Baby, it’s cold outside…but your event can still have a little of that outdoorsy feel in a fully heated conference facility. “Finding ways to bring certain aspects of the outdoors to your meeting will likely make your attendees happier and more apt to accomplish the tasks at hand,” [the Cincinnati USA Convention and Visitors Bureau posted on its MTG PLNR blog (opens in a new tab)](http://www.cincyusa.com/blog/bring-the-outdoors-to-your-indoor-meeting) . Among the group’s tips: Find a venue with a terrace connected to the meeting room and large windows that allow natural light to shine in. As for decor? Go green: Bring in flowers and fill the space with potted trees. It’ll give your event an organic feel, even when the weather isn’t cooperating. *(ht @[CincyUSACVB (opens in a new tab)](https://twitter.com/CincyUSACVB/statuses/428231753665642496) )* ### Play Ball > RT [@TEDNews (opens in a new tab)](https://twitter.com/TEDNews?ref_src=twsrc%5Etfw) > The Moneyball Effect: How smart data is transforming criminal justice, healthca… [http://t.co/5VS4GUFKKI (opens in a new tab)](http://t.co/5VS4GUFKKI) > [#think (opens in a new tab)](https://twitter.com/hashtag/think?src=hash&ref_src=twsrc%5Etfw) > [#idea (opens in a new tab)](https://twitter.com/hashtag/idea?src=hash&ref_src=twsrc%5Etfw) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > > — Bryan Wempen (@bryanwempen) [January 28, 2014 (opens in a new tab)](https://twitter.com/bryanwempen/status/428219910573944832?ref_src=twsrc%5Etfw) ***Moneyball* everything:** Here’s a telltale sign that the kind of data analysis that the book and movie *Moneyball* popularized is catching on: When former New Jersey Attorney General Anne Milgram took office in 2007, she “wanted to moneyball criminal justice.” The problem? At the time, there was minimal data about those arrested, charged, and serving jail time. “It turns out that most big criminal justice agencies like my own didn’t track the things that matter. We didn’t share data, or use analytics, to make better decisions and reduce crime,” she said in a TED talk. [In a TED blog post, Kate Torgovnick May (opens in a new tab)](http://blog.ted.com/2014/01/28/the-moneyball-effect-how-smart-data-is-transforming-criminal-justice-healthcare-music-and-even-government-spending/) notes that the applications go far beyond sports or criminal justice to the music world, human resources, and even the way government works. The takeaway for your organization: Don’t be afraid to analyze your organization’s data—and then to apply the results to improve your efficiency. *(ht @[bryanwempen (opens in a new tab)](https://twitter.com/bryanwempen/statuses/428219910573944832) )* What’s the coolest piece of data analysis you’ve seen lately? Tell us about it in the comments. (iStock/Thinkstock) [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/emma-beck/) Tags: [#Data Analysis](https://associationsnow.com/tag/data-analysis/) [#event planning](https://associationsnow.com/tag/event-planning/) [#Meetings](https://associationsnow.com/tag/meetings/) [#outdoor events](https://associationsnow.com/tag/outdoor-events/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoKevin Hesser Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/kevin-hesser-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 2 from the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/asae-tv-daily-recap-day-2-from-the-2025-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 1 from the 2025 ASAE Annual Meeting & ExpositionAugust 11, 2025](https://associationsnow.com/2025/08/11/asae-tv-daily-recap-day-1-from-the-2025-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Final Day at the 2025 ASAE Annual Meeting & ExpositionAugust 14, 2025](https://associationsnow.com/2025/08/14/asae-tv-daily-recap-final-day-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F01%2F28%2Fsocial-media-roundup-your-event-sunny-side-up%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !