--- title: "Lunchtime Links: Recreating a Super Bowl Slam Dunk" id: "21451" type: "post" slug: "lunchtime-links-recreating-a-super-bowl-slam-dunk" published_at: "2014-01-31T19:04:42+00:00" modified_at: "2026-03-16T03:34:02+00:00" url: "https://associationsnow.com/2014/01/31/lunchtime-links-recreating-a-super-bowl-slam-dunk/" markdown_url: "https://associationsnow.com/2014/01/31/lunchtime-links-recreating-a-super-bowl-slam-dunk.md" excerpt: "Last Super Bowl, Oreo scored a big brand victory on Twitter. This year, many brands are hoping to follow suit. Also: Is your nonprofit job feeling like Groundhog Day these days? These tips might help." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Marketing" - "Social Media" - "Super Bowl" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Lunchtime Links: Recreating a Super Bowl Slam Dunk ## Last Super Bowl, Oreo scored a big brand victory on Twitter. This year, many brands are hoping to follow suit. Also: Is your nonprofit job feeling like *Groundhog Day* these days? These tips might help. Apologies for starting a news piece with a bit of personal opinion, but Oreos are tasty enough to market themselves. Still, there’s always room for smart marketing, as the team behind the cookie brand learned a year ago. Now everyone’s trying to steal their idea. A Super Bowl marketing primer in today’s Lunchtime Links: > Power out? No problem. [pic.twitter.com/dnQ7pOgC (opens in a new tab)](http://t.co/dnQ7pOgC) > > — OREO Cookie (@Oreo) [February 4, 2013 (opens in a new tab)](https://twitter.com/Oreo/status/298246571718483968?ref_src=twsrc%5Etfw) **Brands at the ready:** One year ago, Oreo changed the world of advertising with a single tweet. Just 10 minutes after the lights went out in New Orleans’ Superdome during last year’s Super Bowl, the cookie brand scored a touchdown [with a well-timed image](http://associationsnow.com/2013/02/lunchtime-links-good-timing-is-everything/) that tallied more than 15,000 retweets and generated the kind of buzz that many companies spend millions trying to create. (*Yahoo TV* [goes so far (opens in a new tab)](http://tv.yahoo.com/blogs/tv-news/is-oreo-s-super-bowl-blackout-tweet-the-apple--1984--of-social-media-advertising-214652082.html) as to call it the social media equivalent of Apple’s “1984” commercial.) So it’s no surprise that brands left and right are looking to recapture that lightning in a bottle during this year’s Broncos/Seahawks matchup at MetLife Stadium. [AdWeek has a list of brands (opens in a new tab)](http://www.adweek.com/news/technology/thanks-oreo-more-marketers-will-be-huddled-super-bowl-war-rooms-155375) hoping to score big with the approach—including the City of Omaha, which won accolades of its own after [jumping on Peyton Manning’s play-calling](http://associationsnow.com/2014/01/lunchtime-links-peyton-mannings-omaha-shoutout/) a couple of weeks ago. And in case you’re convinced this is a passing fad, maybe not—[Arby’s did even better than Oreo](http://associationsnow.com/2014/01/lunchtime-links-the-limits-of-your-young-professionals-group/) less than a week ago with a well-timed Grammys tweet. **Speaking of ads …** You won’t know the score of the game until Sunday night, but there’s nothing holding you back from seeing all of the Super Bowl ads right now. [Fast Company has a full list (opens in a new tab)](http://www.fastcocreate.com/3025535/super-bowl-xlviii/see-all-the-spots-from-super-bowl-xlviii) , featuring such star turns as The Muppets (getting a little help from Terry Crews to sell the Toyota Highlander), Laurence Fishburne (reprising his role as Morpheus from *The Matrix* for Kia), and the dads from *Full House* (selling Greek yogurt for Dannon). Perhaps the most interesting departure ad-wise, however, comes from Axe Body Spray, which eschews its traditional bro-friendly marketing flavor for something much more dramatic and romantic (shown above). Think you can borrow anything from these ads? **The other big thing happening on Sunday:** Time to channel your inner Bill Murray. Sunday is Groundhog Day, which may have the honor of being the minor holiday that [spawned the best movie (opens in a new tab)](http://www.imdb.com/title/tt0107048/) . But if you find yourself living in a vortex of wasted time and repeated actions like Phil Connors, you may want to [check out the Nonprofit Marketing Blog‘s advice (opens in a new tab)](http://www.nonprofitmarketingblog.com/site/what_are_your_groundhog_day_problems) on how to free yourself. If your newsletter is lacking good content, Network for Good’s Liz Ragland writes, focus on building a strong editorial calendar and giving your content a rewrite. “Your messaging should be relevant to your readers, interesting enough to share with a friend, and strategically distributed,” she writes. (Side note: If you’re looking for some life advice from Murray, be sure to check his [recent Reddit Q&A session (opens in a new tab)](http://www.vulture.com/2014/01/highlights-of-bill-murrays-surprise-reddit-ama.html) .) Any strategies you have for getting out of a rut? Tell us about them in the comments. (via Oreo’s Twitter page) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Super Bowl](https://associationsnow.com/tag/super-bowl/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F01%2F31%2Flunchtime-links-recreating-a-super-bowl-slam-dunk%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !