--- title: "Social Media Roundup: When Twitter Came Of Age" id: "21445" type: "post" slug: "social-media-roundup-when-twitter-came-of-age" published_at: "2014-01-31T00:00:57+00:00" modified_at: "2026-03-16T03:33:54+00:00" url: "https://associationsnow.com/2014/01/31/social-media-roundup-when-twitter-came-of-age/" markdown_url: "https://associationsnow.com/2014/01/31/social-media-roundup-when-twitter-came-of-age.md" excerpt: "A bunch of things you may not know about Twitter. Plus: Repackaging conference content for marketing efforts." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "conferences" - "Marketing" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: When Twitter Came Of Age ## A bunch of things you may not know about Twitter. Plus: repackaging conference content for marketing efforts. It all started as a little birdie in the virtual tree. The story of how Twitter grew up—among other fun facts—and what your association can learn from the little social network that could, in today’s Social Media Roundup: ### Flying Low, Then High > RT [@lorirtaylor (opens in a new tab)](https://twitter.com/lorirtaylor?ref_src=twsrc%5Etfw) > [Brain Candy!] 5 Little Known Facts About Twitter [http://t.co/ZTfa8INI9P (opens in a new tab)](http://t.co/ZTfa8INI9P) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > [#pmi (opens in a new tab)](https://twitter.com/hashtag/pmi?src=hash&ref_src=twsrc%5Etfw) > [#ceo (opens in a new tab)](https://twitter.com/hashtag/ceo?src=hash&ref_src=twsrc%5Etfw) > > — Bryan Wempen (@bryanwempen) [January 30, 2014 (opens in a new tab)](https://twitter.com/bryanwempen/status/428884167296684033?ref_src=twsrc%5Etfw) **Tweet for thought:** This social network surely has grown—and come into its own. Twitter, born as Twttr in 2006, racks up more than 1 billion tweets per week. But what you may not know is that it took three years for Twitter to get to its billionth tweet, writes [Social Caffeine’s “Team Caffeine,” Lori R. Taylor and David Masters (opens in a new tab)](http://lorirtaylor.com/brain-candy-5-little-known-facts-about-twitter/) . More fun facts: Barack Obama’s 2012 reelection victory tweet, featuring a picture of him hugging his wife under a caption that read “Four more years,” is the most retweeted tweet, scoring 780,000+ retweets and 294,000+ favorites—which proves that upbeat tweets resonate most with followers, according to Taylor and Masters. Just launched your account? Don’t feel so bad: According to the duo, the average Twitter user has 126 followers. “That’s a tiny number, and any self-respecting business can be better than average within a couple of months,” they write. Spread those wings, little birdie. Soon, you’ll be soaring to great heights. *(ht @[bryanwempen (opens in a new tab)](https://twitter.com/bryanwempen/statuses/428884167296684033) )* ### In Content We Trust > “Simply put, live events are content havens” [@brencournoyer (opens in a new tab)](https://twitter.com/brencournoyer?ref_src=twsrc%5Etfw) > via [@brainshark (opens in a new tab)](https://twitter.com/brainshark?ref_src=twsrc%5Etfw) > [http://t.co/8miiIwd7le (opens in a new tab)](http://t.co/8miiIwd7le) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#dfwae (opens in a new tab)](https://twitter.com/hashtag/dfwae?src=hash&ref_src=twsrc%5Etfw) > > — David Hooper (@DavidRHooper) [January 30, 2014 (opens in a new tab)](https://twitter.com/DavidRHooper/status/428890708682870784?ref_src=twsrc%5Etfw) **Copy that:** Quality content at your conference is key. But why should it end there? “With so many different smart people gathered in one place, there’s no shortage of great ideas being shared, and even the laziest content marketer could turn all that information into *something*,” [writes Brainshark’s Brendan Cournoyer (opens in a new tab)](http://www.brainshark.com/Ideas-Blog/2014/January/using-experts-to-squeeze-more-video-content-from-events.aspx) . His point: You can repackage the content from your conference and use it to support your marketing efforts. Set up a camera in a lecture room or expo hall. Then, invite event speakers, thought leaders, and experts to give you a side interview. “In most cases, the expert is in and out in a matter of minutes, leaving you with valuable footage to repurpose for future content efforts,” Cournoyer writes. *(ht @[DavidRHooper (opens in a new tab)](https://twitter.com/DavidRHooper/statuses/428890708682870784) )* Have you tried repackaging your conference material? Tell us about your experience below. [Emma Beck](https://associationsnow.com/author/emma-beck/) Emma Beck is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/emma-beck/) Tags: [#conferences](https://associationsnow.com/tag/conferences/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F01%2F31%2Fsocial-media-roundup-when-twitter-came-of-age%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !